

💧 Unlock your hair’s true potential with every wash!
It's A 10 Miracle Moisture Shampoo is a professional-grade formula designed to detangle, restore moisture and elasticity, soften, smooth, and add a radiant shine to your hair while enhancing color vibrancy. Perfect for those seeking salon-quality results at home, this 10-ounce bottle delivers a transformative hair care experience trusted by experts and loved by users worldwide.












| ASIN | B001WAKUIO |
| Best Sellers Rank | #63,737 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,671 in Hair Shampoo |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,207) |
| Date First Available | December 7, 2003 |
| Department | Beauty |
| Is Discontinued By Manufacturer | No |
| Item model number | 22SF/10 |
| Manufacturer | It's a 10 |
| Manufacturer recommended age | 18 months - 8 years |
| Product Dimensions | 7 x 2.5 x 1.5 inches; 11.52 ounces |
R**A
The best you can get!
Hadn't used this stuff in a while forgot that this is the best shampoo on the planet. Hands down the best for your hair. Maybe not the best price in the world but definitely the best shampoo you can put on your head! Quick shipping
S**T
Great product
My hairdresser recommended Its A 10 products several years ago. I use the shampoo, conditioner, and leave in spray conditioner. I am an older woman and my hair is not what it once was. These products help with the moisture and softness. I am pleased with the products. I find they are worth the cost.
P**S
Awesome Shampoo
This is the best shampoo! I have been using it for years -salon quality!
S**E
Love the smell
Reason I bought this was that I saw someone’s video that it helped her hair growth. For me, it’s worse. My hair tend to shed more. But love the soft feeling of my hair afterwards. I may not be ordering this product anymore.
A**N
Like it
Great shampoo
P**E
Best shampoo ever
Once you use this shampoo, you will never want anything else! Makes your hair clean, soft, and healthy. Make sure to get the option with the Keratin! It’s better for your hair! I can’t keep this in the house as my daughters keep using it up! That’s how great it is! It’s a definite buy for colour treated hair too, as it keeps your hair in great shape between colour treatments.
K**Y
Rip off!!
I love It's a 10 products so I ordered their shampoo through Amazon. What I got was a slimy watered down shampoo that smells like rotten fruit. I have ordered the it's a 10 shampoo with keratin in it before and loved how thick and nicely scented it is. I had never ordered the moisture shampoo so I wasn't sure if it was truly that watery and yucky smelling or if I had been ripped off. However, I just happened to stumble across the moisture shampoo at Target today so I opened the bottle and saw that it was nice and thick and smelled very pleasant! The seller I purchased this product from on Amazon is a fraud! I have also had bad experiences purchasing Wen cleansing conditioner through Amazon. They were also watered down and fake. I have learned a very expensive lesson that unfortunately you can't always trust sellers on Amazon.
E**.
Hair is still frizzy
Not impressed. I used it as directed and even used the conditioner with it, my hair was still frizzing. I use the spray and that works better than the shampoo. My hair got all knotted as I rinsed it out which I’ve been told means a harsher soap or detergent is in it. Won’t buy again. Especially with the price.
M**L
Best shampoo and great price
N**Y
Noch kein besseres Shampoo ausprobiert. Habe blondierte Haare und das Gefühl, dass die Haare mit Feuchtigkeit versorgt sind. Es schäumt nicht viel, aber trotzdem sind die Haare danach mega gut gepflegt.
J**N
makes my hair feel like I came from the salon every wash
R**E
Pour moi c'est LA marque pour entretenir ses cheveux, j'ai toute la gamme . Le prix a baissé ces dernières années, heureusement car c'était vraiment trop . La composition est parfaite,pas de silicone, rend les cheveux doux( encore plus avec le masque et le spray, c'est entre autre la kératine qui doit jouer. Pour moi qui ai les cheveux fins,sec( très secs) et long ça m'a vraiment sauvé, j'ai recommencé à l'utiliser il y a environ 2 mois et mes cheveux sont redevenu doux, sans les couper. Si je met un 4 c'est juste pour attirer l'attention sur un point, le shampoing a une date de péremption très courte( 3 mois), je ne sais pas si c'est un hasard ou pas mais pour moi qui ne me lave pas les cheveux chaque jour,je trouve ça un peu juste. Évidemment je recommande, très bonne marque.
S**R
Daughter asked for this shampoo as her friend uses it. Seems to be as good as expected.