Marketing: An Introduction

When I purchased this, There was nothing about it being a book you had to put into a 3 ring binder. I was expecting a book, I got a bunch of pages rubber banded together.In all truthfulness, I actually don't mind that much, as it's easier to study out of, but, I just feel like it wasn't very clear when I bought it what I was getting. All in all, it still worked out fine.

Got this for my basic Marketing class, my teacher uses the powerpoints from the textbook maker so everything is pretty much the same content wise. Some problems she gives aren't found in the powerpoint so the textbook does help. Has great cases and easy to understand language. I actually really like it considering its a textbook

This book was completely missing the end of chapter 7 through the beginning of chapter 9. Really infuriating to find this out in the middle of my online class. I see others have had this problem as well.

I needed this textbook for my Marketing 101 class and I found it used on Amazon for 1/3 of the new cost. I was very pleased with my purchase as the textbook was as described. I paid for express shipping and it arrived as promised! :)

used in and out of class constantly. good examples and diagrams

I have to say, I'm pretty surprised by the 3 star reviews here. This is one of the best textbooks I've ever had to deal with. The book does not seem too fact-heavy at all; it moves through the chapters at an almost conversational pace. It is very well written and pretty entertaining in my opinion. I would open this book to do the assigned reading and find myself reading a segment completely unrelated to the assignment because I was genuinely interested in what it was saying.This book also seems very up-to-date. I was surprised by some of the examples the book references because it feels as if they'd only happened yesterday.I suppose this review doesn't really matter because if this is the book your professor chose, you don't really have the luxury of choice. So I guess I'll just end on the note that I really enjoyed this book, and I think that you will, too.

This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.

My daughter was taking a marketing course and said that this book was very easy to understand and she got an A in the course.