What it is: #1 Ammonia-Free long-lasting acidic liquid demi-permanent haircolor. Redken Shades EQ Demi-Permanent Equalizing Haircolor Conditioning Gloss is long-lasting no-lift non-ammonia demi-permanent haircolor in America. It is an easy to use system that delivers beautiful color with unsurpassed condition and shine. Shades EQ can be used in many ways including to enhance change or increase the color intensity of natural haircolor. What it does: Gentle no-lift formula guarantees healthy shiny amazing haircolor. Wheat amino acids lock in moisture for incredible conditioning while silicone improves shine. What else you need to know: Contains wheat amino acids for healthy shiny color with incredible conditioning. KEY INGREDIENTS Acidic pH = Ensures gentle processing for outstanding condition and shine Long-Lasting Colorants = Creates vibrant haircolor that fades on tone No-Ammonia No-Lift Formula = Wont lighten hairs natural pigment; minimizes swelling and cuticle damage Wheat Amino Acids = Help lock in moisture and protect condition of hair Silicone = Improves shine and wet combatability SHADES EQ Color Gloss is mixed in a 1:1 ratio of Shades EQ Color Gloss to Processing Solution. Always mix in equal parts and use immediately. Standard timing is 20 minutes at room temperature. For more vibrant results process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes.
