How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

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💜 Own the Violet Vibe: Bold, Brilliant, Unstoppable

PROTECT PRESERVE - Includes Shine Protect conditioner enriched with UV filters and Vitamin E to lock in color brilliance and hair health.
VIBRANCY THAT LASTS - Experience bold violet hues that stay radiant for up to 8 weeks, keeping you ahead in the color game.
PERMANENT POWER PLAY - A high-intensity permanent gel dye designed for professionals and trendsetters who demand lasting impact.
SHINE LIKE NEVER BEFORE - Powered by Preference Liquid Gel technology, enjoy hair that’s up to 2X shinier with a luminous, salon-quality finish.
INSPIRED BY ICONIC BEAUTY - Capture the essence of Rio’s purple sunset with a shade that’s as unique and captivating as your style.

Preference Vivids 5.26 Violet Gel Dye by L'Oréal Paris delivers a high-intensity, permanent violet hair color with up to 8 weeks of vibrant wear. Utilizing advanced Liquid Gel technology, it provides 2X shinier hair and a luminous finish. The included Shine Protect conditioner, enriched with UV filters and Vitamin E, helps maintain color radiance and hair health, inspired by the stunning purple sunsets of Rio de Janeiro.