Buy Advertising: Concept and Copy by Felton, George online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me. Review: Love the graphics and text. Great overview of Copywriting information.
| Customer reviews | 4.5 4.5 out of 5 stars (123) |
| Dimensions | 21.59 x 2.29 x 27.69 cm |
| Edition | Third Edition |
| ISBN-10 | 0393733866 |
| ISBN-13 | 978-0393733860 |
| Item weight | 1.32 Kilograms |
| Language | English |
| Print length | 320 pages |
| Publication date | 6 September 2013 |
| Publisher | WW Norton & Co |
V**A
It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me.
P**0
Love the graphics and text. Great overview of Copywriting information.
C**E
I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience.
L**6
Purchased this book for my Visual and Copywriting class. It has a great mix between pictures and text, and is very easy to read and follow. Would recommend this book for a communication class or just to brush up on advertising concepts.
J**!
If you read the chapter on writing headlines, you're pretty much set to be a copywriter! It was one of the only few books we used in ad school.
