Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Paperback – November 15, 2008

Seldom am I this impressed with a book. I have read countless books on advertising, marketing, branding and small business success in general. I was completely blown away by the valuable information I got in this book, and at such a great price.At first I was a bit skeptical. The first few pages made me think that Cashvertising was going to be hokie and filled with nonsense. I expected theoretical ideas and something in the vain of Matt Lesko (with questions marks on his jacket screaming about free Government money.) Those concerns were put to rest half way through the first chapter.Once you really get into the meat of the book you realize what he was doing in the beginning. And obviously it worked because even though I had my doubts I continued reading and making mental notes of the points he brought up.I finished the book in about a week, reading it 10 minutes here or there - Whenever I had time to pick it up and study a few pages. As I got farther into the book I was amazed at how simple his ideas were, and started immediately getting my own ideas of how to use what he talks about for my specific situation.One thing to note at this point: you have to have some imagination and a strong thought process to figure out how to use some of the techniques discussed, but he helps you along the way. Unless you own a pizzeria then you won't really find specific examples of how to implement what's being conveyed.Once I finished the book, taking some notes along the way, I immediately sat down and reviewed my latest work. Armed with what he teaches I was able to write a better advertisement. A few tweaks to the headline and several adjustments to the body copy and the entire thing feels some much better. It reads faster and is easier to understand. It takes the prospective buyer on a mental journey and tries to foresee and head off any concerns they may have. It went from speaking mostly about features and started talking almost exclusively about the benefits. Then I spiced up my call to action somewhat. I'm excited to see the results!After reading this book and then keeping it by my side as a reference I feel I'm armed with some very powerful information. Things that most people may not know or have not considered.Now, I do want to say that if you have been in advertising for an extended period of time you have probably heard most of these techniques. However, the difference between hearing somebody talk about them and seeing them in print, backed by real studies, and laid out in a way so as to make their implementation an easy step-by-step process is a magical thing. Your brain makes more connections and you are immediately more convinced of their effectiveness.Drew puts to good use the very same techniques he teaches throughout Cashvertising, which makes it an enjoyable and easy read. And that makes the information really stick.I highly recommend this book to everybody interested in being more thorough and successful with their advertising. Keep it close by and use it every day as a guide. It's well worth the few bucks you spend for it!

The doorbell rings, it's an Amazon package. You excitedly throw your pants on (can't blame you for not wearing pants around the house) and you sprint to the door, feeling the cool air whistle around you as you run. You reach the door and feel your hand against the cool metal of the doorknob. Opening the door, you feast your eyes on the most beautiful brown amazon box you've ever seen.You take it inside and slam the door shut like you've just successfully stolen national secrets.You take the box to the counter and cut the tape. As anticipation overwhelms you, you open the box to find your copy of the coveted "Ca$hvertizing" by Drew Whitmen.The vibrant colors of the cover draw you in as you grab the book and ditch the scissors and box on the counter.Unable to wait any longer you run and jump onto the couch, and open the book.You skip the introduction, preface, and forward because you want to skip straight to the action. You've been hoping this book will give you the tools you need to save your struggling advertisements.You fixate on the page and become riveted immediately.With each turned page, it's like the author is sitting down in your living room giving you a 1 on 1 private lesson to help you understand what actions you should take.You immediately realize, after just a few pages, you'll be reading this book again. Equal parts entertainment and education, you find yourself enjoying every sentence.After just 1 Chapter, you're amazed.Where has this book been as you've wasted most of your ad budget for years!?!?You hold your finger at the chapter 2 point, to keep your spot, and you look back at the cover. You're staring at your new best friend.With a reinvigorated vision, you excitedly proceed learning.But first?You leave a review on Amazon describing how helpful this book as already been.If you didn't know by now, this is what happened to me. And I'm loving this thing.Do yourself a favor and spend the few bucks to learn things that will be influencing how you write, influence, sell, persuade, etc for decades to come.