How Brands Grow 2 Revised Edition

A seminal, authoritative, definitive book on growing brands. It clarifies, dispels and/or challenges many existing conventions and beliefs in marketing and advertising. Must read for marketers.If you're buying this in India, please avoid the seller, Sunrise Book Store. They're cheats and will sell it for anywhere between 50 to 100 percent markup. Would recommend buying it from any other seller.