Concentrated Laundry Detergent, Geranium Blossom & Vanilla, 40oz, Pack of 2 (106 Loads)

We had been wanting to move away from more chemical laden detergents for awhile and we tried a number of different detergents with no luck. To be frank, most of them reinforced the perception of natural meaning weak. Seventh Generation broke that streak and we've now been using it for about 6 months and I don't think we'll be switching anytime soon. The detergent works well and it is truly concentrated. I'm one of those old school "You Need to use a Full Cap" type of washers and this has even changed that. The scent is VERY strong when you open the bottle so there's no real danger of using too much since your nose simply won't let that happen. But don't let the strong initial scent throw you - once it runs through your machine the clothes come out smelling just clean, not overly perfumed. It's also economical. When compared to other brands, this works out to be on par or even a little less than some. Once you break it down, if you use the amount you're meant to, it works out to about a quarter a load which makes it easy on our budget. For us, that's a win-win. Consider most all natural products have insane prices, that makes this a truly rare find. It's the perfect option for families who want to make a healthier, cleaner choice for their laundry but who also want to keep their budget in line.

Best for sensitive skin. I struggled for years to find a detergent that didn't irritate my skin. Bonus that this is scented and still so amazing for sensitive skin.

We love this product ! Great value , awesome for those with sensitive skin

I love this brand of detergent for being a cleaner product, but this scent is just terrible.

The smell of this laundry soap is undoubtedly fantastic. It leaves a slight cologne smell on your close after washing but the smell is really refreshing. Unfortunately, that is about all it does. Consumer Reports listed 7th Generation 4x's concentrated as number 30 in the High Efficiency category. It was not placed in the conventional category. However, 7th Generation Natural Super-concentrated powder listed number as number 7 in the High Efficiency category and was recommended by Consumer Reports. It was also the most expensive as being reported to be 26 cents per load (not to be confused with the per ounce measurement that Amazon gives you which may or may not very from load measurement.) If you are only interested in green products, then the 7th Generation Super-concentrated powder is the way to go. Seventh Generation Powder Laundry Concentrated, Free and Clear, 112-Ounce (Packaging May Vary) When I used this initially, I could tell that my clothes weren't getting as clean as they were previously. I have a small child who spills a lot and some of the clothes would come back with food still on them. The food would be something that was easily removed with soap and water. I also felt as if the clothes may have had an oily residue left on them. I normally wash my sheets once a week but I found that I need to wash more when I switched to this brand. I am committed to living as green as possible so I will try the powder. I really don't care for powder detergents but I would like my clothes cleaner. I am also curious about the orange lavender scent. I will update when I have used the powder detergent.