Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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✨ Transform your look with salon-grade color that cares 🌿

COMPLETE AT HOME KIT - Includes everything you need—color, activator, gloves, shampoo, conditioner, and step-by-step instructions for flawless results.
GENTLE SAFE FORMULA - Free from ammonia, PPD, parabens, and other harsh chemicals—perfect for sensitive scalps and all hair types.
100 GRAY COVERAGE THAT LASTS - Expertly formulated with extra pigment to cover stubborn grays evenly and beautifully.
NOURISHING HAIR LOVING INGREDIENTS - Infused with keratin, argan oil, and ginseng root extract to strengthen and pamper your hair with every application.
SALON QUALITY MULTI DIMENSIONAL COLOR - Achieve rich, vibrant hues that rival professional salon results from the comfort of home.

Madison Reed Radiant Hair Color Kit in 6NGV Medium Golden Brown offers professional, multi-dimensional permanent hair color with 100% gray coverage. This ammonia- and PPD-free formula nourishes hair with keratin, argan oil, and ginseng root extract, delivering vibrant, long-lasting results. The all-in-one kit provides everything needed for easy, salon-quality coloring at home, making it a trusted choice for millennials seeking safe, effective, and stylish hair transformation.