Get Digital: A Marketer's Guide to Unleashing the Power of Technology

描述

"Get Digital: A Marketer's Guide to Unleashing the Power of Digital Technology" is a technology primer for marketers. It explores the questions raised by marketers and other professionals who are coming to terms with the necessity of having a firmer grasp of digital and web technologies. It offers answers to the challenges marketers face in managing digital customer experiences and highlights technologies that can be used to optimize the creation, delivery and maintenance of those experiences. This book is an informative reference for people who need to Get Digital: Discover the importance of thinking about Digital strategically Understand options for social media listening and engagement Make informed decisions about mobile user experiences Use metrics that matter to measure performance of your web properties Identify processes for selecting technologies that suit yours and your customers' needs Learn the options for integrating a technology team with your marketing group Understand how to use agile methodologies to more rapidly develop solutions