Building a Better Business Using the Lego Serious Play Method

A superb book covering the development, science and fundamentals of one of the most effective business tools ever.

Err, it's a book about Lego development games, which is what I wanted

It is very interesting, mostly met my expectations.

Excellent book for LSP practioners

I thought that I knew a lot about using the Lego Serious Play method (LSP) before reading this book. It turns out I was wrong! Per Kristiansen and Robert Rasmussen have written a thoughtful, informative and practical book which is useful for anyone wanting to know more about the subject. The book is very well researched, linking the benefits of using Lego Serious Play method with the latest business, academic and scientific research. I found it fascinating to learn about the history and thinking behind the development of LSP. The definitions of different types of imagination and ways of play were illuminating too. This book is for anyone who has thought that there has to be a better way, of harnessing collective creativity and knowledge, than the traditional business meeting, where 20% of participants dominate and the rest lean back in their seats, not participating. It is an honest guide to the background of LSP, the benefits of choosing this method and includes real life case studies which serve as a guide of when and where to use LSP. I finished the book feeling richer in understanding and knowledge about LSP and more convinced, than ever, of the transformative ability of Lego Serious Play to move businesses, teams and individuals on in positive, successful and creative ways.

Finally a book about LEGO® Serious Play® (LSP) by its original creators. A fascinating read!!! The book is an honest account of the story and history behind LSP, how it developed and evolved. The more theoretical sections linked to the method, the case studies and applications as well as the pages about the LSP process, what it is and what can be achieved through it and how, are extremely valuable for the reader, new to LSP and experienced alike. The book mainly focuses on Business but it is definitely a useful reference guide for anybody in other (professional) areas as well, as it will provide plenty food for thought and trigger ideas to change practices in a variety of contexts and adopt more creative and playful approaches using LSP that will be pan-participatory and insightful. As an accredited LSP facilitator, immersing myself in this book, literally and metaphorically, was valuable CPD linked to LSP. It helped me to refine and extend my thinking about LSP and clarify many of the details linked to the method. If you are new to LSP, this book will complement any related training or development you are undertaking by accredited LSP facilitators or LSP mastertrainers. The book encouraged me to think outside-the box and explore opportunities for further creative uses of LSP and applications in an Higher Education context with academics and students as this is the area of my work and special interest. Definitely a must read for everybody interested in LSP!

Great content but such a shame that its printed on toilet paper! You can see the text from the reverse of the page coming through, which makes it an incredibly hard read!

I was really keen to learn more about Lego serious play having seen some social media posts about it. I purchased the book as it suggested using the methodology and thought it would help with that. It didn’t really help that much - the case studies were very limited and there was no “this is how you set up and run a session”. I may have misinterpreted the title but I don’t feel this book offered a guide to “using the method”

It is no by chance that the authors and the method they present come from Scandinavian Denmark. The method focus on individual contribution by the means of building 3D out of intangible concepts such as Vision and Mission. The role of the individual and the group as opposed of the hierarchy and boss are in essence what still differentiate some actual ineffective ways to effective ways to do in life.

LOVE THEM JUST WHAT I NEEDED

For a Rs 1400 product it was shabby and many pages are joined and have a problem

Building a Better Business Using the LEGO® SERIOUS PLAY® Method is a fascinating account that details the evolution of an intervention intended to help a mega-sized toy maker unlock human potential within its own organization. Performance improvement and strategic planning professionals will appreciate the authors’ keen attention to insights gained and full disclosure of lessons learned. Authors Per Kristiansen and Robert Rasmussen were instrumental in developing the LEGO® SERIOUS PLAY® (LSP) method when it began as a research idea inside the LEGO corporation in 1996, managed it when it was owned by the independent company Executive Discovery as well as when it returned to The LEGO Group as a business unit. Kristiansen and Rasmussen also developed and delivered the first facilitator training programs for the LSP method which has been used as a thinking, communication, and problem solving technique for a variety of organization types since 2001. Since that time, the technique has been used globally by governments and municipalities, service organizations, financial institutions, start-ups, the manufacturing industry, and many others. Kristiansen and Rasmussen continue to train and certify facilitators in LSP around the world today. At its core, LSP is a facilitated process in which participants use LEGO bricks to build and ascribe meaning to three-dimensional models. This method is based in part on learning theories (namely constructivism and constructionism) which suggests that a hands-on experience produces a deeper, more meaningful understanding of the world and its possibilities. This results in participants being able to communicate more effectively, engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight. With accounts that span from LEGO company headquarters in Denmark to the Imagination Lab in Lausanne, Switzerland where researchers Bart Victor and Johan Roos first piloted and documented the LSP process, to Rasmussen’s farmhouse in Connecticut where much research and education took place, the successes and trials of LSP are laid bare for examination and reflection and most of all, learning. In addition to 18 different case studies and other examples of practical applications, Kristiansen and Rasmussen also tackle some of the most common misconceptions about LSP and make clear that despite its widespread applications, LEGO does not attribute its successful financial turn-around in the mid-2000’s to LSP. Building a Better Business Using the LEGO® Serious Play® Method is not a how-to book. Rather, it provides clear, well organized information about the key concepts and applications of LSP and the scientific principles upon which it is based. For example, one chapter details specific neuroscience concepts and describes how LSP activates attention density, encourages semantic processing, and supports long-term memory recall. This is a remarkable business history book. LEGO SERIOUS PLAY was not conceptualized by product strategists or developed by LEGO to reach a new market segment; it was merely an idea for internal use. Only when the company saw its potential did it evolve and begin to transform. Today, LSP is an open-source process used by a diverse group of trained and certified facilitators all over the world on several continents. Its universal applications are used effectively in many different cultures and languages.

Die beiden Gurus Per Kristiansen und Robert Rasmussen haben die Referenz zu LEGO SERIOUS PLAY ® verfasst, die auch für Profis interessant ist. Geschichte, Hintergrund, Anwendung ... alles da. Vielen Dank dafür!