ow It All Began It was movie magic that launched a famous beauty trend. In 1916, legendary movie director, D.W. Griffith wanted Seena Owen, the leading lady of his epic movie, "Intolerance," to have glamorous lashes so long they would gracefully touch her cheeks when she fluttered her eyes or looked down thoughtfully. A wig maker wove human hair through fine gauze and gummed them to Owen's eyelids creating the very first set of false eyelashes. Needless to say, women wanted the same movie star lashes and a trend was born. THE ARRIVAL OF ARDELL In 1971, Arnold and Sydell Miller founded what is now one of the world�s best selling faux lash brands. The original ARDELL lashes, Duralash Individuals, were created to add realistic, volume and length to lashes, enhancing but not overpowering natural beauty. ARDELL lashes, the name, a blend of Arnold and Sydell, quickly grew in popularity, prompting the brand to add additional styles such as the signature Wispies, 105s and 101s, but staying true to its mission of giving women beautiful, unforgettable eyes.
