Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Hardcover – 8 March 2013

The book gives a very good introduction on for predictive analytics. Anybody interested in learning what predictive analytics is this is the book to go. Takes various cases and various industry domains to explain what and how predictive analytics is used. Also, explains what machine learning is in simple terms to a novice.

Nice book, explains PA in a very an un-boring way. must read for those who are new to PA

Future for artificial intelligence

It really depends on what you are looking for. If you are non-technical person and have no idea of PA = Predictive Analytics or how it works then may be this book for you. Although I agree with one of reviewers ( on amazon.com ) talking about TV show inviting PA consultants was waste. Further no one told me a good number of pages are wasted in Notes and References.If you are looking for technical book on PA then this is not a book for you.If you are looking for business developments in PA still this book is not for you ( chances are you already know what the author is talking about)If you have taken ML online course then you will be frustrated. Better look for some other book