No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich Paperback – November 11, 2014

This is a wonderful book that will challenge many of the things you do in your business. If you follow Dan's advice, you will radically alter your approach to business. You could not hire a consultant to teach this for under a few thousand dollars. Yet you get one of the best teaching very valuable concepts for under $15.If you are familiar with Dan Kennedy's work, this is very typical. If you are not a Dan Kennedy fan, this is a great book for getting acquainted with "planet Dan."Typical Dan means that he does not hold anything back. His writing is biting, often humorous and to the point. He takes a very direct approach, nothing sugar coated.He relates the story he learned from Earl Nightingale - if you have no role model, look at what everyone else is doing and do the opposite, because the majority is always wrong. Dan teaches you to go against popular wisdom and custom. Most people do not get rich. If you truly are interested in making a profit - and according to Dan that is the best reason for being in business - then you must go against conventional wisdom.Most of the information covered in this book is the fundamental teachings of Dan Kennedy. If you are a student of his work then you have probably heard or read most of this information before. However I would still highly recommend this book. First, I think we all need to be reminded of these business truths. I think we have all learned a lot of bad habits or ways of thinking which we need to correct. It never hurts to be reminded of these concepts.One of the most important concepts of the book is "good enough is good enough". "Aspiring to unmitigated excellence is a lovely theory. But the reality is that all the most successful companies find the good enough spot." As a business we need to understand what the customer/clients really wants, expects and is willing to pay for. Striving to deliver a product or service beyond what the customer/clients wants, expects and is willing to pay for is a costly exercise."People who are good at making excuses are never very good at making money. Excuses and profits are incompatible.""Motivation without measurement is meaningless." Everything that is important in your business must be measured. Bonuses which are not tied to performance are a waste of money and create many potential problems.Dan spends a lot of time discussing employees. His first stance is resist them at all cost. But if you must have them, then treat them as a rental asset. Make sure you are making a profit from the employee. They cost much more than most people acknowledge. Being a "good boss" generally means being well liked. Dan's definition of a good boss is an effective boss.The book discusses in great detail the difference between activity and accomplishment. Accomplishment is the only thing that counts. Make sure you are focused on and measuring accomplishment.A few chapters are written by guest authors. And there is an audio CD included with the book. The CD is an interview with Dan conducted by Lee Milteer and discussed the concepts of the book. The CD alone is worth the price of the book.There are numerous references for additional sources of information/help. These generally point to some additional product or service available from Dan Kennedy or one of his affiliates. If you need/want additional help, these can prove to be very valuable. If you have trouble with this sort of promotion, just ignore them. Do not let the fact that he offers additional resources get in your way of reading and learning from this book. The book is well worth reading. If you understand and implement just one idea from this book, it will dramatically change your business.

If you are a fan of Kennedy's straight talk and no-bull business advice, look no further. Unlike a few of Kennedy's books which have more advertising than info, this book is chock full of his signature style and advice.I am just beginning to manage others and so am finding his advice spot-on. He looks at the motives that people have for doing a good job and your motives for hiring people to do a good job, and with clear eyes assesses what we as employers need to do in order to make working with employees profitable. After all, that is why we are doing this, right?He does have a few guest writers doing chapters, but the chapters are so full of good advice and interesting takes on things that I am enjoying the other voices very much. I don't agree with everything he has to say, but - give me time - he's been managing employees a lot longer than I have. However you feel about him and his controversial style, there is no doubt that he gives us a lot of ideas to think on and solid advice for how to view the relationship.If you are a fan of Dan's, go ahead and pick up this latest - you won't be disappointed. If you are new to his writing, try No BS Sales Success or No BS Time Management. My copies of both have so many bookmarks in them that they are puffed out.

He's not PC, but he tells it like it is. When I first learned about Dan Kennedy, I was not a fan. I remember my first encounter with Dan at a GKIC event in Dallas, Tx. I found him quite offensive. I've grown to appreciate Dan over the last year. After reading this book, I realized that Dan was the man. Dan has an amazing ability to get at what really drives people's behavior. He understands emotions and how it plays into what people do whether that be buying, selling, or working for you.This book has literally changed my life and my approach to business. It's completely revamped my relationship with my employees. Before, I was the guy saying, "My employees would never do that..." Now, I show them the door. As I instituted performance standards and required employees to not spend 10 hours a week on Facebook, I've watched all of my non-performing employees leave the company. I have this book marked up, dog eared, Flash carded,and notated throughout. I am now on a quest to read 1 Dan Kennedy book a week.If you are going no where in your business and are just treading water with sometimes losing money and always worrying about how you are going to cover your payroll, this is your wake up call. After you finish this book, go read his time management book. I wasn't a believer there either, but I've grown to realize that he's just as right there as he is here. I still don't buy into some of his political views, and I don't go as overboard as Dan suggests....note he now has only one employee...I've met her. But this book will set you straight on what it takes to run your company successfully. If you want your business to work for you rather than you being a slave to it, you need to read this book.

Good.