Pricing: The Third Business Skill: Principles of Price Management Paperback – July 1, 2013

Perfect length and great material.Only issue is the examples are illustrative but baseless. If they make a version 2 with citations it would be perfect.

Although strong with numbers but bad in mathematics, I was a sceptic about reading the book. Being a creative and marketeer I deal with pricing and value propositions all the time. I was positively surprised by the format. The clear illustrations, the model and short chapters and subchapters make it a good read for business people and creatives that do not want to wrestle through lengthy research like chapters. I think that pricing in itself is underrated in a lot of businessess and that this book can give you at least a good sense of what prices do for your sales strategy and how far you want to go as a company in honest but sharp pricing strategies. Why I personally do not give it a 5 star rating is because I would have liked some cases throughout the book with more visuals that would remind me more easily of successful or failing pricing methods or strategies.

Great book that on the one hand is able to summarize most of the literature available today, but also explicitly mentions the way forward. Truly one book to summarize all and enabling you to setup and execute pricing in your own company or business

Very well written and informative. I'd highly recommend this book for anyone involved in sales, marketing, product management, and pricing.

Great book. Easy to read and understand.

This book gives a concise but complete overview of pricing strategy (part 1) and analysis (part 2), which I haven't found elsewhere. I found the third and final part (execution) particularly useful from my own experience as publisher in large international media company. The book describes the pricing process and the requirement for a central coordinated pricing function in a clear and persuasive way. I think many decision makers in large companies will benefit from the book, because it shows the why, what and how of optimizing the organizational line-up for pricing.

This book has guided me in my thinking about setting prices and how to better understand price sensitivity. The book is complete, yet easy to read. It offers clear accessible examples from Audi, Apple, retailers, Google, LinkedIn and Facebook. I have already used several tricks to my advantage in my own business and earned back the small investment many times

A good introductory book on an easily neglected area but the content is too generic and principle-based. More industry specific case studies are preferred.