100% PURE Cream Foundation Concealer Face Makeup Medium to Full Matte Coverage - Rich Hydrating Balance for Dry Skin - Vegan Fruit Pigmented Alpine Rose Color (Fair with Cool Undertone) - 0.32 oz

I’m very picky about foundation. I have dry skin and have a hard time finding one that will not collect or get patchy and move around. I’ve tried tons of high end organic brands. This is one of my top 5 favorites. Others I like are kier wies & shappos paradigm, and little stuff 4 I / Etsy. I’ve tried vapor and some others I liked but didn’t work for me.Bit this.... This looks great even on my skin type. Id say medium coverage for those with some freckles and sun spots, and build able to full. Stays where I put it makes my skin look healthy and a little luminous. Which I like. I use my fingers and have used a foundation brush to pull off my fingers. Both applications work well. Think it needs the heat to soften it up and get it out. Packaging is pretty.If you’re looking to wear something nice that doesn’t have fragrance or disappear after a few hours I’d say go for this. I’m very happy I did. Looks nice all day and can’t tell I have a thing on. Doesn’t collect around eyes laugh lines or dry patches. Very impressed and surprised by this brand. Have to note I was worried about having a reaction to it since I’m allergic to many fruits and vegetables but no reaction at all. Have used for a few weeks.

Knowing it's pure and clean makes cost point ok because you do not need a lot. Feels good on skin. Nice product!

The only foundation I use. Buildable coverage, doesn't irritate, sits well on dry skin, and matches my skin tone perfectly. I wish they had a wider shade range though. Really no excuse for that.

I’ve been using the cream foundation by 100% Pure for a few years now. I was so happy to see it available on Amazon now. My product came in on time just as expected. This cream foundation is AMAZING and completely free of any harmful ingredients. It gives just the right “glow” to your skin. I personally like to use a flat makeup brush to apply it onto my face after moisturizer. It’s the only “clean” foundation I’ve found that goes on smooth. I’m so happy I found it and that amazon now sells it.

To small !

Outstanding coverage and shade match. Plus the formula is so healthy. It’s hard to find…vey glad I was able to get it here.

Not usable for me. Visibly powdery on my face.

I was super excited to try this product because of the clean ingredients. I ordered shade "alpine rose" and unfortunately received "golden peach..." I would order from 100% pure website to avoid the hassle of having to return and wait for the right shade to come.