Natural Lightening Shampoo with Chamomile and Royal Jelly, Clarifying Shampoo for Blonde and Light Brown Hair, Shine-Enhancing Formula with Natural Botanical Extracts, 14 fl oz

Im very very picky about shampoo! I love this shampoo! I love the bottle. I love the smell. I love how it makes my hair look. It is a great product!

Love this shampoo, been using it for years. Does a great job of gentle lightening without looking orange or brassy

I order this and a thickening-leave in conditioner, used both at the same time (2 days ago). I wash my hair a few times a week only. So I am loving my hair. I have very fine gray hair. So far after only one wash my hair feels thicker and it seems to me that my gray hair is a little brighter. I look forward to seeing even more results after several washings. I think I am hooked already!

I will start by saying I really like this shampoo. It smells nice and makes my hair feel soft, shiny, and brushable, and I definitely shed less while using it. It might be my new favorite just because of all that. This shampoo will not make your hair lighter the same way Sun-In or other similar product will. What it will do is give your hair a honey gold undertone - kind of the opposite effect of a purple toner for blond hair. I have dark blond hair that is darker/duller on top (similar to Taylor Swift's hair in 2025). This product is perfect for me because it helps that darker, duller hair at the top of my head appear more gold toned (even if it's still darker than the rest of my hair). Who should use this product: - Your hair is light brown, dark blond, or dishwater blond - You want your hair to be more "golden" Who should NOT use this product: - Your hair is already medium to light blond (this will probably stain your hair more obviously yellow than someone with darker hair) - You are someone who likes to use purple shampoo (this will do the opposite tone as purple) Hope that helps if you're on the fence!

I’ve had blonde hair all my life and I wanted to go brown because as I’ve aged, my hair gets darker and well the roots don’t match the ends so I decided to go brown and as that began to lighten up, I went dark brown, and it turned black. I have used this product three times and I let it sit for about two minutes, and I can already see the difference in going back to brown from black and it is the only thing I’ve been able to use since going black accidentally that has worked so I’m hoping by the time the bottle is gone, I will be back to a medium brown, and I am confident that it will get me there.

My husband and I tried this after almost no luck with John Frieda Go Blonder. When the first bottle arrived, it was my first spilled product in years of ordering (I suppose it had to happen eventually). Strangely, the lid didn't seem open, but it had lost a significant portion of liquid, which was all over the product box. I hoped that by returning it, I'd get a refund as it often happens with such things as it costs something for someone to return, and who wants the damaged item? I was sent a new bottle instead, and put the old one aside to try the new one. I'm debating whether I'll return it for the refund. We have used this shampoo for around a month with no noticeable color effect on our medium blonde hair. I suspected a little at first, but it seemed it was just drying it out. My husband doesn't suffer too much as his hair is on the more oily side, but I had to stop using it. I can't find any ingredients that should cause lightening with certainty. Chamomile isn't really effective (or we wouldn't have several chemical products for the purpose). It smells nice, and the brand name is hilarious based on my limited Spanish knowledge. It's a good price...if it worked. I'm going to dye my hair soon and get husband ye olde Sun In for a gradual change instead of depending on this.

My son started using the shampoo and since day one it's noticeable the Diference, brighter,looking healthier . He is natural red hair and works great . Im started using now the shampoo gives great volume .

Love it! I am a natural blonde and it makes my hair shiny, it smells like chamomile.

It’s nice product but it needs some time to get your hair lightened

so far. untested it arrived today. but I'll see how it affects my hair, I'm already looking forward to washing my hair beautiful smell color but. that doesn't mean it will help us so when you know them I'll give you. know again

Unfortunately, my experience with Tionatio shampoo was not the best. The main problem was that the product arrived with the lid open, which is why the contents leaked completely inside the packaging. Since the box that contains the bottle is made of paper, which is already fragile packaging, and the product came only wrapped in bubble wrap, all the liquid ended up spilling out. This raises a major concern: the lack of a seal or any type of seal on the lid leaves us with no guarantee that the product arrived intact or that it did not suffer any changes during transportation. This is a point that deserves more attention from the brand, both in terms of safety and packaging. Despite this setback, delivery was very fast — the order was expected to arrive between the 29th and the 2nd, but I received it on the 26th, ahead of schedule. I was very anxious to test the product, which is exactly why I was so frustrated with the situation. Now I'm waiting for the return label to be sent so I can get a refund and make a new purchase. I hope that, on the next attempt, the product will be properly sealed and packaged with more care, as I am still interested in using it. I suggest that the brand invest in improvements to this process, ensuring greater safety and confidence for the consumer.

The shampoo smell so good meanwhile leaving my scalp cleaned and my hair soft! I only have one week using it so I dont know if it help with hair loss or the lightening but Im going to actualize soon!

Sto utilizando questo shampoo da quasi un mese e devo dire che funziona.. ma lascia i capelli troppi secchi.. quindi lo uso una volta alla settimana dopo aver fatto una maschera con olio di cocco..