Cake BeautyCurl Defining Cream, The Curl Friend - Moisturizes and Defines Curls – For Frizz Control & Detangling - Avocado Oil, Soybean Oil & Shea Butter – For Curly Hair- 6 Fl Oz / 177 mL

I am absolutely in LOVE with Cake Beauty's The Curl Friend Defining Curl Cream! As someone with curly hair, I've tried countless products, and this one truly stands out. It's like a drink of water for my curls - it provides amazing moisture and definition without weighing my hair down or making it crunchy.Here's what I love:Frizz Control: This cream is a frizz fighter! It smooths my curls and keeps them looking polished all day long, even in humidity.Definition and Bounce: My curls have never looked better. They are defined, bouncy, and full of life.Lightweight Feel: Unlike some curl creams that feel heavy and greasy, this one is lightweight and doesn't make my hair feel weighed down.Amazing Scent: The scent is delicious! It's sweet and subtle, and it leaves my hair smelling fantastic.Good Ingredients: I appreciate that Cake Beauty uses good-for-your-hair ingredients and avoids harsh chemicals.A little goes a long way, so this product lasts a while. If you're looking for a curl cream that will enhance your natural curls, provide moisture, and control frizz, I highly recommend giving Cake Beauty The Curl Friend a try. It's a game-changer!

Love this stuff. Smells good and only takes a small amount to give my hair some body and make the curls defined. I just put it on when my hair is damp, scrunch it and let it air dry.

This has seriously simplified my hair protocol. This is my de-frizz, my curl cream, my leave-in conditioner/strengthener. Whereas before, I was using a leave-in conditioner, argan oil, frizz serum, mousse, style cream and STILL missing something, now I just use Cake and mousse! A perfect pairing ;) 🍰I've got baby fine hair and this works fantastic for me, whether I'm wearing my hair straight or curled that day. It's all in how much you use, and how you apply it.I have been battling breakage, so I've been trying all kinds of products to hydrate and protect my hair. I also have never had any luck with products for styling my hair. All too gunky, heavy, tacky, oily, mattifying, unnatural, they just dont work, dry out hair, or I'm allergic to them and they cause breakouts and hair problems. I found this, specifically searching for a style cream with protein and skin-friendly/non-scary ingredients - all musts for my fine, delicate, frizzy hair and sensitive skin!I needed something that was sensitive-skin-friendly, would condition/hydrate, strengthen (protein) to prevent breakage, combat frizz, and generally work to make my hair look "on purpose"-cohesive, rather than a scraggly, "really?-i-couldnt-tell-you-spent-an-hour-styling-your-hair-today-did-you-even-shower-this-week?"I actually found L'oreal's Air-dry It style cream first, and I do really like that - it lead me here - but it just wasn't quite cutting it. Perhaps it has the slight upper hand when it comes to hold, but, L'oreal is finicky- once you brush your hair, it looks like you didn't even use it and you have to add more, also it isn't moisturizing at all - it's JUST a style cream, and its 2-3x more expensive, and now I have like 12 different hair products in the regimen and still searching for another because my sad hair still needs... SOMETHING.Enter Cake.Why cake works for me:- Non-irritating for my sensitive skin- no gunky build-up- doesnt kill my volume- Doesn't make my hair look greasy- doesn't make my roots oily - it stays put when applied only to my lengths (other products I've had issue with, after putting my hair up for air-dry styling, whatever oiliness/conditioning was in the lengths of my hair sapped into my roots and made them look greasy. When trying to regulate an oily scalp, this is super frustrating after your much-awaited/anticipated shampoo day!)- Versatile: works great for air-dry, blow-dry, curls, straight, air or iron. (I use a heat protectant as applicable, since i didn't see on the product that it had heat protection) This isn't "heat activated," it works air-dry like a charm, but it also really holds up its properties with heat styling as well. It distributes well enough that I can use it air-dry for frizz control/shine/condition on fine, straight hair without it looking oily/weighed down, and it makes curls look juicy and well-kept.- adds shine and so much softness- works as a reliable, not-too-heavy/oily leave-in conditioner for fine hair- excellent detangler- frizz control - really keeps your locks together and smooth. I live in a bi-polar extreme environment - cold/dry snaps one day and so humid you're swimming the next. This stuff keeps it manageable.- style enhancer. Whatever the style, it just looks better. More polished. It definitely helps keep it together. My hair has a hard time holding a curl - this stuff makes a difference, iron or air, and with air-dry curls, this stuff keeps them curls rather than "I-thought-I-would-get-curls-but-instead-I-got-poof."- not a "temporary" style agent. You put it in, it works - after brushing your hair, sleeping in it, playing outside, humidity, whatever.- no build-up- strengthens/improves hair health. The main attraction for me. Dry lengths and breakage is why the frizz is real. With the argan/shea/avocado oils, it hydrates and conditions, leaving hair so soft. The protein strengthens - I've noticed a real difference in my hair feeling less delicate/brittle since I started using this, maybe in 1 week.- multitasker! More functions, one reliable product. Thank goodness for that. One-stop-shop for natural style perfection. Now I only need mousse to volumize my baby hair, and cake for everything else!- price. Good hair shouldn't cost an arm and a leg. Thank you for keeping this affordable, and for keeping the ingredients real, not compromising cost for junk ingredients.

I bought this for my teen that has ringlet curls. This combo has changed her hair for the better. She has PCOS and finding something that works and won't affect her hormones was a task in and of itself but we're so happy with this product. Also, it smells devine!

I have only used this a few times as I just received it in the mail this week. The scent is... fine. Whenever I'm trying out a new product I start with a small amount of product first to gauge how my hair reacts then add more if necessary. I feel like it's weighing my curls down. I have thin hair, a lot of it, but it is thin. I'll give it a bit more time and more tries.

I have natural curls and I always straighten my hair but as I've gotten older, I've been wanting to bring my curls back out. I tried this shampoo, conditioner and the cream gel to bring back my natural curls and I was surprised by the results. I fell in love with this set. It smells amazing, just like a fresh baked lemon cookie dessert. It done exactly what it was supposed to do. Now I use this for my curly hair routine. I highly recommend this product. It won't disappoint. It's well worth the price. Great deal.

Let me start off by stating that these smell heavenly and make my mouth water!! They smell like a bakery 🧁 and I love it! The products are a decent size and contain a fair amount of product especially for the price. They definitely have helped improve my curl pattern and leave my hair super soft and the curls are frizz free. I love these and will continue to buy. The leave in is awesome and really works well to define your curls.

It gives my waves and curls soft hold without making them stiff or crunchy. The texture is light, and it adds nice definition and moisture. Bonus—it smells amazing, like dessert for your hair.Great for refresh days or styling right after a wash. Leaves my hair touchable and bouncy.