Ion Permanent Brights Creme Hair Color Magenta Magenta

Couldn't find this locally anymore, so I am super glad it was on Amazon! I have been using this hair dye for over a decade to dye my eyebrows after it was recommended to me by my esthetician. It provides consistent results. It lasts about a month, and saves me so much time. Highly recommend!

amazing!!! accidentally bought the purple SEMI-permanent version of this and the color was actually so beautiful, but then i decided to full send this and the color matching to this is perfect. i did a minial bleach on my roots bc my hair is already super damaged and the color took on very well regardless and i cant wait to see how long this last for!

I’ve been searching for a permanent red dye for bleached hair, and this worked so well. Instructions said to use 10 volume developer but I only had 20, so I used 1oz 20 volume and 1oz water and it worked perfectly. Will update on how it fades, which is the problem I’ve had with red permanent dyes in the past.

Update: Best dark blue PERMANENT COLOR ON THE MARKET! I wash my hair about 3 x's a week, warm not cold water. The dye does bleed a little during wash but still vibrant. I have tried ALL PERMANENT dark blue hair dye available, this one is absolutely the best. I included a recent photo after nearly 2 months of regular shampooing. Note: did not bleach my hair first; uses 20 vol cream Ion peroxide over natural level 5 to 8 hairWife says: Perfect with 20 vol developer on UNBLEACHED natural hair! No need to bleach first of you want a subtle dark blue. My natural color ranges from grey, dark blonde, to brunette. You can see the different shades of blue on all my different natural shades, that's why there are different shades of blue. I recommend. Much better price inside the Sally's shop, but was nice to be able to order online to try it first before going to the shop TO BUY SEVERAL MORE 😆

Despite it saying it's ppd-free and for sensitive skin, it is NOT gentle on delicate skin, it has the strongest, most powerful chemical smell when opened and mixing it with the developer creates pure fumes, literally smells just the same as when you bleach your hair. I'm no novice to dying my hair, I've done it for years but decided I wanted a more permanent, long-lasting dye. Big mistake in choosing this brand. This was my first and LAST time using this product because I had a LITERAL SEVERE ALLERGIC REACTION, despite it saying "for sensitive" this and "ppd free" that. DO NOT BUY. I'm literally on two types of medication as I type this because of this products false advertising. And YES, I read the ingredients and patch tested before use.

Great red color but Fades quickly. Uou need to buy peroxide since it is not included

El color hermoso. Pero el empaque dice permanente y se va el color.

Este tinte de color negro tiene una intensidad y calidad que la recomiendo y duradero viene sin el peróxido pero si que es bueno recomiendo