Product Description

Award-winning electric guitar for children and beginners. Designed to make it fun and easy to play music, the Loog Pro Electric comes with an app that gets kids playing songs on day one.

From the Manufacturer

$358,286 raised with 2391 backers. Play your favorite songs. Today.

With the 3-string Loog Pro Electric guitar and its accompanying app, a child can jump into playing songs -not just scales or exercises- on day one. And because Loog guitars use regular guitar strings and standard guitar tuning, everything you learn on a Loog can be applied on a 6-string guitar too. With Loog, kids are playing, learning and having fun from the very beginning, acquiring skills that stay with them forever.

Your coolest other guitar

Even if you already play guitar, the Loog Pro can still be a nice addition to your arsenal: set it to open tuning and use it as a riff machine or to play slide. Or simply let the constraint of having fewer strings unleash your creativity and take you to new musical places.

As Easy As 1-2-3

Loog's slim neck is perfect for little kids' hands, and because it only has 3 strings, chords are reduced to the basic triad -just 3 notes-, allowing for an easier and faster learning process.

The Loog Guitar App

The free Loog Guitar app has everything you need to play songs: video lessons, a tuner and even a digital songbook so you can learn guitar by playing real songs (Beatles, Stones, Taylor Swift, Bruno Mars and more).

Chord Flashcards

The Loog Pro comes with a deck of flashcards with chord diagrams.This is a simple but quite effective way of learning how to form chords on your Loog, or any guitar.

Award-Winning Design Approved By Educators

“If you’re thinking of getting your kids interested in music, the Loog guitar is perfect.” — WIRED

About the Startup

Describe your product in 3 words.

Easy. Stimulating. Empowering.

How did you come up with the idea for this product?

I remember seeing how difficult and overwhelming it was for my 6-year-old niece to play with a standard kid's guitar. That made me realize that there was an opportunity to re-think the instrument. At that time I was also finishing my Master's at New York University, so I decided that this was going to be my thesis: re-design the kids' guitar to make it fun, easy and stimulating for children to play music.

What makes your product special?

Most guitars for kids are simply cheap, scaled-down replicas of a standard guitar. And because they have six strings anyway, the neck is still too wide for a child to play comfortably - let alone easily. Plus, cheap guitars tend to be cheaply made. It makes sense to avoid spending a fortune on a beginner's instrument, but by going with really bad quality build and materials, chances are your kid won’t feel engaged enough to play. With a Loog Mini guitar and its accompanying app, kids can play songs on day one, feeling rewarded and encouraged to keep on playing and learning.

What has been the best part of your startup experience?

It's an exhilarating journey that has rewarded us on many levels. Getting emails and videos of families playing together with our guitars; music teachers telling us how much progress their students achieved since using Loog guitars; learning that a 16-year-old from the Netherlands wrote and recorded a beautiful album with her Loog; getting to collaborate with Jack White’s Third Man Records on a special edition Loog Guitar... All those things were very special to us. And seeing a video of Ronnie Wood playing a Loog Mini to his kids was pretty rad too.