No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich Paperback – June 18, 2019

As usual Dan Kennedy's straightforward style nails it. I love the way he doesn't mince words.Technically, Kennedy's other book is about marketing to seniors. But if you know where the wealth currently resides, you'll understand that dual income Boomers who are about to inherit the largest mass of wealth, are indeed the affluent.A Boomer myself, I know how tricky it is to market to us because our generation has never been like the gen before it. We always do it our way... including what people who aren't smart call "aging".Boomers prefer to consider these years prime time and when you understand how to speak to us with respect and give us the dignity we deserve, we'll consider buying.Master your messages to this generation and you'll have the treasure map that helps you serve the affluent.

Dan Kennedy not only covers the topic of marketing to the affluent in-depth, but he also makes several excellent book recommendations. He clearly did his research in writing this book. The chapters written by others are quite informative as well. I highly recommend this book, even if you're not selling to the affluent.

I'm a big fan of Kennedy's. His No B.S. Direct marketing training and books havealways been profitable to me. It's real world...feet on the ground...get results.This is an update of the same title done a few years ago. And very, very insightful.He talks about the top dogs in income and what they respond to.More importantly he delves into the different levels of the Mass Affluent world. If that's where you live and work..you'll recognize the behaviors. But maybe never had them put out so plainly for you. And now you cando better. Bottom line...if this is an audience you sell to, you'll be very glad you found it.On the other hand, if you are one of the "I hate rich people" Or "I hate successful people"...or some irrational version of that...you probably wouldn't even be looking at this. But if it is you...don't bother. You'll just get upset.(And knowing Dan, he's probably upset for me saying this because he certainly wants to sellas many copies as he can !)

I purchased the Audible version. I don't know who the narrator is, but he sounds a bit stilted at times. The content kept me listening. In one chapter, I was confused as to whether it was written by Kennedy or by someone else because the narrator kept referring to Kennedy by name. The author's research into what motivates the affluent to buy and how to market to them is interesting. I think this book can be helpful to those who want to market to the affluent. However, readers need to keep in mind that not all affluents will behave as Kennedy says they will. I think he made some broad generalizations. I would have liked to have seen more examples of what works and what wouldn't work when marketing to the affluent, not just their likes and dislikes. It was an interesting "read/listen." After I've implemented some of these techniques, I'll let you know their success rates.

Big fan of the No B.S. series. No B.S. Marketing to the Affluent is great, it gives real insight into the buying trends of the top end of the market, how to position yourself to be in line with consumers that are less price averse and won't disappear during a recession. If you are trying to grow your business this is a must read. If you are just getting started in business this book help you speed past some of the learning curve.

Great insight and perspective into niche.

As usual Dan Kennedy's third edition is a terrific read. Sat through the entire tome in an afternoon and evening. From a marketing perspective, it's got all the right information to make all the right moves on affluent prospects. Way to go Dan!

If you’re looking for a politically biased, factually inaccurate take on economics and how it impacts marketing, it’ll be a great read. The concepts are solid but I bought this book for insights not charged commentary.