Ogilvy on Advertising
Product ID: 1623895
📈Timeless advertising principles
📚Comprehensive industry guide
🧠Battle-tested marketing insights
HK$272
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Description
🚀 Elevate your marketing game with the legendary wisdom of Ogilvy!
- DATA DRIVEN CREATIVITY - Discover the 18 miracles of research that fuel effective advertising strategies.
- BRUTAL HONESTY REAL RESULTS - No fluff—just candid advice on what works and why most ads fail.
- ESSENTIAL FOR EVERY MARKETER - From rookie to pro, this book is your ultimate blueprint to dominate the advertising world.
- MASTER THE ART OF PERSUASION - Unlock Ogilvy’s proven copywriting secrets that get people to read and act.
- INSIDERS GUIDE TO ADVERTISING SUCCESS - Learn how to choose the perfect agency and craft campaigns that convert.
Ogilvy on Advertising is a definitive guide by David Ogilvy, the iconic advertising pioneer, offering candid, battle-tested insights on crafting compelling copy, selecting agencies, and leveraging research. Highly rated and a bestseller, it remains an essential resource for marketers seeking proven strategies to excel in advertising.
Specifications
| Best Sellers Rank | #23,455 in Books ( See Top 100 in Books ) #1 in Advertising Graphic Design #24 in Advertising (Books) #44 in Communication & Media Studies |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,607) |
| Dimensions | 7.37 x 0.62 x 9.7 inches |
| Edition | F First Paperback Edition Used |
| ISBN-10 | 039472903X |
| ISBN-13 | 978-0394729039 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print length | 224 pages |
| Publication date | March 12, 1985 |
| Publisher | Vintage |
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