---
product_id: 1623895
title: "Ogilvy on Advertising"
price: "HK$209"
currency: HKD
in_stock: true
reviews_count: 11
url: https://www.desertcart.hk/products/1623895-ogilvy-on-advertising
store_origin: HK
region: Hong Kong
---

# Timeless marketing principles Deep consumer psychology insights Masterclass in copywriting Ogilvy on Advertising

**Price:** HK$209
**Availability:** ✅ In Stock

## Summary

> 📚 Elevate your marketing game with the ultimate advertising bible!

## Quick Answers

- **What is this?** Ogilvy on Advertising
- **How much does it cost?** HK$209 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/1623895-ogilvy-on-advertising)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Copy That Converts:** Learn the art of crafting irresistible, sales-driving copy.
- • **From Rookie to Pro:** Essential reading for every marketer aiming to dominate the industry.
- • **Unlock Legendary Wisdom:** Direct access to David Ogilvy’s battle-tested advertising secrets.
- • **Future-Proof Your Strategy:** Principles as relevant today as 25 years ago—stay ahead of the curve.
- • **Master Consumer Psychology:** Understand what truly moves your audience with timeless insights.

## Overview

Ogilvy on Advertising is a definitive guide by legendary adman David Ogilvy, offering timeless, practical advice on crafting effective campaigns, understanding consumer behavior, and mastering copywriting. With a 4.6-star rating from over 2,500 reviews and top ranks in Advertising and Media Studies, this book is a must-have for professionals seeking to sharpen their marketing edge and drive real results.

## Description

Ogilvy on Advertising [Ogilvy, David] on desertcart.com. *FREE* shipping on qualifying offers. Ogilvy on Advertising

Review: 5.0 out of 5 Stars – The Advertising Bible, Straight from the Legend Himself - David Ogilvy’s Ogilvy on Advertising is nothing short of essential reading for anyone in marketing, advertising, or business. Written with the wit, wisdom, and no-nonsense clarity of a true industry pioneer, this book is packed with timeless principles that remain as relevant today as when they were first published. Ogilvy doesn’t just theorize—he delivers hard-earned, battle-tested advice on everything from crafting irresistible copy and understanding consumer psychology to choosing the right agency and running effective campaigns. His insights are backed by real-world success, making this far more than just a textbook; it’s a masterclass from the man who built one of the most legendary ad agencies in history. What sets this book apart is its brutal honesty. Ogilvy pulls no punches—he tells you what works, what doesn’t, and why most advertising fails. Whether you’re a rookie looking to break into the industry or a seasoned pro in need of a refresher, Ogilvy on Advertising is a goldmine of knowledge. If you want to learn from the best, this is it. Five stars—an absolute must-read!
Review: Worth Every Penny, and then Some - Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach: "It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail." Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful-- 1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.) 2. Facts sell better than hype. 3. The principles of direct response apply to all forms of advertising. 4. Creativity is worthless unless it sells. 5. Copywriting is the heart of advertising. 6. Use the brand name in your headline. Otherwise 80% of readers may never see it. 7. Long copy sells. 8. Analogies, big words, and naming the competitor confuse people. 9. Pricing cannot be determined scientifically. 10. Excellent graphic design is simple graphic design. 11. Corporate advertising is worthwhile. 12. Always include a promise in your headline. 13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!) 14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell." But this summary doesn't do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients. Educational, authoritative, fun to read. A+

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #19,801 in Books ( See Top 100 in Books ) #1 in Advertising Graphic Design #17 in Advertising (Books) #23 in Communication & Media Studies |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,577) |
| Dimensions  | 7.4 x 0.59 x 9.7 inches |
| Edition  | F First Paperback Edition Used |
| ISBN-10  | 039472903X |
| ISBN-13  | 978-0394729039 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | March 12, 1985 |
| Publisher  | Vintage |

## Images

![Ogilvy on Advertising - Image 1](https://m.media-amazon.com/images/I/818+Pxhl+LL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 Stars – The Advertising Bible, Straight from the Legend Himself
*by R***N on May 28, 2025*

David Ogilvy’s Ogilvy on Advertising is nothing short of essential reading for anyone in marketing, advertising, or business. Written with the wit, wisdom, and no-nonsense clarity of a true industry pioneer, this book is packed with timeless principles that remain as relevant today as when they were first published. Ogilvy doesn’t just theorize—he delivers hard-earned, battle-tested advice on everything from crafting irresistible copy and understanding consumer psychology to choosing the right agency and running effective campaigns. His insights are backed by real-world success, making this far more than just a textbook; it’s a masterclass from the man who built one of the most legendary ad agencies in history. What sets this book apart is its brutal honesty. Ogilvy pulls no punches—he tells you what works, what doesn’t, and why most advertising fails. Whether you’re a rookie looking to break into the industry or a seasoned pro in need of a refresher, Ogilvy on Advertising is a goldmine of knowledge. If you want to learn from the best, this is it. Five stars—an absolute must-read!

### ⭐⭐⭐⭐⭐ Worth Every Penny, and then Some
*by B***D on February 11, 2007*

Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach: "It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail." Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful-- 1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.) 2. Facts sell better than hype. 3. The principles of direct response apply to all forms of advertising. 4. Creativity is worthless unless it sells. 5. Copywriting is the heart of advertising. 6. Use the brand name in your headline. Otherwise 80% of readers may never see it. 7. Long copy sells. 8. Analogies, big words, and naming the competitor confuse people. 9. Pricing cannot be determined scientifically. 10. Excellent graphic design is simple graphic design. 11. Corporate advertising is worthwhile. 12. Always include a promise in your headline. 13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!) 14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell." But this summary doesn't do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients. Educational, authoritative, fun to read. A+

### ⭐⭐⭐⭐ Great Resource for Print and Online Marketing
*by A***D on November 18, 2009*

Of course, David Ogilvy is one of the all-time great advertising execs and copywriters. This is a useful book for anyone who wants to learn more about marketing, copywriting, advertising, or sales letters. I liked this book because it shared a lot of interesting stories from his life and work, and despite being written over 20 years ago still has lots of timeless information and tips. He writes in an old-fashioned, patrician style that reflects his upbringing and day and age. Although it took a little while to get used to, it's actually quite refreshing. The rigor that Ogilvy applied to his research and copywriting should be applied in all marketing projects, whether online or offline. With the key concepts of this book, you can dramatically improve the marketing performance of your existing website or advertising project.

## Frequently Bought Together

- Ogilvy on Advertising
- Confessions of an Advertising Man
- Scientific Advertising: 21 advertising, headline and copywriting techniques

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*Last updated: 2026-02-21*