---
product_id: 1780078
title: "Mobile Usability"
brand: "jakob nielsenraluca budiu"
price: "HK$745"
currency: HKD
in_stock: true
reviews_count: 13
url: https://www.desertcart.hk/products/1780078-mobile-usability
store_origin: HK
region: Hong Kong
---

# Mobile Usability

**Brand:** jakob nielsenraluca budiu
**Price:** HK$745
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mobile Usability by jakob nielsenraluca budiu
- **How much does it cost?** HK$745 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/1780078-mobile-usability)

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- jakob nielsenraluca budiu enthusiasts

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## Description

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## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    A spot-on assessment of how to simplify website designs for the small screen, by the Zen masters of UI
  

*by A***S on Reviewed in the United States 🇺🇸 on October 8, 2013*

Jakob Nielsen has a long-established reputation for understanding how we use the internet, and admonishes us to design around the user's natural inclinations, not try to reengineer the user or guide her mouse-clicks.  In an ever increasingly complex world, he has made a career teaching us to keep it simple.He co-founded the Nielsen Norman group (NN/g) to preach and teach usability, and its staff are all rocket-scientist-caliber researchers who teach from facts and figures, solid research all.In "Mobile Usability", he teams up with NN/g researcher Raluca Budiu to produce a wonderfully narrated, extensively illustrated and entertaining read, showing us by numerous examples why we must simplify our website designs for the mobile device. Screen real estate is the prime constraint, and most websites which work on the 20" desktop cannot function on the hand-held device, unless we strip away the unnecessary 'chrome',  assure that our page links are easily 'discoverable', and each precious user click offers high 'affordance' - you get the content you want and expect when you click a link.These simple guidelines are easily adopted by even novice web designers, and should be read by anyone designing mobile websites.  A seventh grader can read and understand this book, and that's my definition for good writing.The examples range from ordering a Pizza to browsing the news; the sites featured all are targets for improvement in usability. Martha Stewart's site emphasizes cutesy over discoverability - good luck figuring out what is a hyperlink. Pizza Hut will starve you by the time you order dinner for carry-out on your cell phone (BTW this is still true; last night I tried to order a Pizza from my Android but got so frustrated I finally called the store to manually order). And so on.  The examples are profoundly instructive.For those who find this book pricey, know that the NN/g staff publishes a wealth of articles on their website for free.  Their writers may be mostly Harvard PHD types, but you don't have to drop major coin or enroll in post-grad courses to benefit from their knowledge.Yet, if you have the few bucks for  a classic paperback you'll read over and again, this one sells for fifteen bucks for the Kindle, and new for half-retail.  I actually bought mine for full list at the bookstore as an impulse buy, and it was worth every penny with the next site I designed.Furthermore, I just saw that Nielsen's "Designing Web Usability" is selling used for one penny and up (plus shipping, for sure), and it is still the BIBLE for web authors. So if you endeavor to design websites that just plain work, order that one too...Read, learn, write simply, educate others.Bob Reedtechwriter1@comcast.net

### ⭐⭐⭐⭐⭐ 







  
  
    Insightful but easy to read -- business as usual for Mr. Nielsen
  

*by B***U on Reviewed in the United States 🇺🇸 on December 3, 2012*

Whichever page you open this book at, you'll find common sense advice that you'd think anyone could come up with on their own. Unfortunately, reality has taught us that developers perform quite poorly at understanding how users want to interact with their applications (I'm a developer myself, and I know how true that is from first hand experience).The book is quite good at explaining why some decisions (actual decisions, made by real people in real applications) are bad, and why others are good -- and when you see other developers' apps analyzed like that you can't help but agree with the authors. Of course, you might have a different perspective on things if you are one of the developers who performed poorly, but this is what this book is all about: helping us avoid mistakes we know we're inclined to make in the first place. And that's the whole point of reading it.

### ⭐⭐⭐⭐ 







  
  
    Nielsen knows...
  

*by G***C on Reviewed in the United States 🇺🇸 on July 4, 2013*

Jakob Nielsen is famous among the HCI community for his heuristics, which are as valid today as they were back in 1994 when they were created. With this publication, he has shown that he is also in tune with the more recent mobile world. A good read for UX practitioners in the mobile space.

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*Store origin: HK*
*Last updated: 2026-02-21*