Photo Focus Dewy Foundation Rose Ivory

I haven’t been tempted to buy a product from a brand called “Wet n Wild” since I was a young teenager, long ago. Frankly, the brand name is embarrassing. However, I bought this on a whim and am so pleased by the quality. For reference, I’m middle-aged and have sensitive skin that gets dry and irritated in dry, cold weather, and I’m also highly susceptible to acne from many skin-care & cosmetic products. I have fair/ light skin with cool undertones. After liberally moisturizing and applying sunscreen, I apply the foundation with a damp tear-shaped makeup sponge. I use the smallest possible amount that will even out my skin tone and adequately cover redness (I’d rather have some imperfections show than make my foundation look too visible & obvious). I apply the slightest bit of loose powder with a fluffy brush and then continue with the rest of my makeup routine. The coverage is great — it really is dewy, and as long as I moisturize enough and don’t go crazy with setting powder, this foundation doesn’t dry out my skin, look cakey or mask like, or do any of the things that are the bane of older skin. I can’t speak to its staying power as I don’t really examine my face at the end of the day, but it looks fine to me. Everyone’s skin is different, but at such a low price it’s definitely worth a try. Over the years I’ve used much more expensive foundations, and this one is 100% competitive.

One of the biggest strengths of this foundation is the natural dewy finish. Unlike matte foundations that can look flat or dry, this formula gives skin a healthy glow that works especially well for normal-to-dry skin types. Many users like that it creates a fresh, “your skin but smoother” appearance without feeling heavy. Another major advantage is the lightweight but buildable coverage. It starts around light-to-medium coverage but can be layered for more evening-out without becoming overly cakey. The creamy texture blends easily with brushes, sponges, or fingers, making it beginner-friendly for everyday makeup routines.

I really liked the true pink undertone of the foundation, which can be really hard to find. Other products sit very well on top of this foundation and blend out nicely. Otherwise, some minor complaints would be that it's not as dewy as anticipated, and maybe not for oily skin. I have very dry skin and by the end of the day I had to reapply powder which is not usual for me at all. It wasn't a big bother for me, but I can imagine it would be a problem for oily skin. There is also a little bit of odd smell to it, but for the price I can't complain at all.

This is my GO TO drugstore foundation. I love how affordable it is yet SO GOOD. It gives a glowy look but has great coverage. It can be used for an every day look, and also a full face look because it's very buildable. The shade match is also really great! Highly recommend!!

Lacking yellow undertones for shade match. Is not greasy, and if you use a small amount it is lightweight, Texture is nearly skin-finish, not chunky. Blendable with any good concealer.

This makeup is better than any high-priced makeup that I've used. It has very good coverage and leaves my skin looking moist without being oily. I even use it as my eyelid primer without worry that it will cause my eye makeup to smudge. I have 2 very deep lines where all makeup will pool, but after about 5 minutes I can gently wipe the excess from those spots with a finger and the pooling is gone. I'm in my 70s and am frequently told that I have beautiful skin.

I ordered this in Rose ivory and I’m very happy with it. In the past, I have had to mix light and fair from more expensive liquid foundations to get the color that I needed. This was an inexpensive liquid foundation that was not only the perfect color, but it was creamy and hydrating. The coverage was good and it was buildable and blends flawlessly over my skin. I have tried so many expensive foundations, and I was never as satisfied with them as I was with the Wet n Wild creamy foundation.

Lasts all day. Great coverage! Applies great with fingers or brush. Don’t need much to cover well.

Love this foundation! Beautiful dewy skin look. Perfect for those who detest the "matte" look. I receive lots of compliments on how good my skin looks. Sheer and lightweight. Awesome price!

Excellent coverage, shade is perfect. Will buy again.

Pros: • Foundation blends very well. • Good coverage (not full) and doesn’t feel like you’re wearing foundation. Cons: • The application wand is unpleasant/cheap, there’s no guard controlling how much foundation is going onto the wand; it’s hard to control where you want the foundation to go when using the wand. The con doesn’t really matter to me since I never use wands and prefer using a separate brush to apply foundation. The product itself feels amazing on my skin and worth the price. I definitely recommend buying.

One of the best foundations I've tried yet. Perfect for fair/pale skin. My skin is also sensitive to most products but this one does not make me break out in hives. 🙌

This is the first foundation I've had that doesn't look all dried out on my skin, especially after I powder it. It was also a perfect match for my skintone which surprised me because I am very pale and can rarely find my shade. I would say it's light coverage, but you can build it up.