Brainfluence MP3 CD – Unabridged, June 30, 2015

Brainfluence is one of those rare books that combines the credibility of cutting edge science with practical, immediately applicable advice. If you have responsibility for marketing, you need to buy this book. The 100 tips make it so easy to work through everything from use of anchors to reduce price sensitivity to the power of using scent to brand your product as an experience. The book is a quick, fun, read and left me so excited about which technique I would try first. As someone about to launch of whole new line of products, I now have so many great options to choose from!

This book is written very simply, with most chapters consisting of only a few pages. Each chapter presents the lesson learned, a synopsis of the research upon which the lesson is based, and the marketing "take-away" which is how you as a company or marketer can use the lesson.Many of the lessons are contradictory, so it would be nice if there was a bit more analysis when that is the case. There are also so many different short lessons that it is hard to remember all of them. Maybe a list sorted by subject would have been helpful. Overall, though, it is a useful book that doesn't delve too much into neuroscience and it's a fast read.

I'm a fundraiser, not a commercial marketer, but I've found this book to be indispensable. If you're a fundraiser, and you prefer to base your fundraising on facts and science (as opposed to your own hunches and superstition), this is the book for you. It focuses on practical marketing takeaways from neurological research. There are 100 short chapters, each with a neuroscience finding and how it might be used in marketing.I came away from this book with more than a hundred ideas I can test or just put to work in fundraising. If even a small percentage of these ideas improve results, my clients stand to make the price of the book hundreds of times over in the coming months.Like any science, neuroscience research is extremely technical; the findings are hard for us non-scientists to understand, much less put to work. Brainfluence bridges the chasm between the research and the marketplace. It's an easy, quick, enjoyable read, and you'll get ideas you can use.

I just finished Brainfluence and without a doubt I will use it as a teaching aid for my staff and as a critical resource in our behavioral design work moving forward. Roger takes incredibly complex neurological and behavioral science principles and distills them into real tactics that pretty much anyone can use at work or home. I found that as I progressed through the book, he has likely forgotten more about behavioral psychology than I will ever know! Seriously though, it's a solid book that you can go to again and again if you want to understand and drive behavior change.I also found out that he has a great podcast b/c he interviews the leading thinkers in the behavioral science field. It's called ‘The Brainfluence Podcast by Roger Dooley’ and it is one of the only legit behavioral psychology podcasts that I've found. There's a lot of crap out there, but this podcast has higher standards.

The great thing about the web is that you can find answers to almost anything online. The problem is there's a lot of mis-information out there. Theoretical advice over what works and what doesn't and a lot of it isn't backed by much proof. Some would be expert tells you, "don't do that, it doesn't sound like a good idea." Here's the thing though, I want to know why. Why isn't it a good idea? What do you recommend? And why?What I love about "Brainfluence" is that it answers the "why." It's a solid book, full of great insight that can be applied to various areas of your business. What's more is it's backed by research. And that's what I love about this book. It's like having my own personal business coach giving me sound advice, backed by research, over the various aspect of my business from pricing strategy to building trust with customers and potential customers. Definitely worth a read!

It's really repetitive.The formula for each lesson is usually theory + anecdote. It ends off making the book seem shallow, as if it's trying to get each lesson over with. Often times, Dooley references the same examples (especially the wine example), which also makes the book feel rushed.For all of my negative talk, some examples are actually great. The section on selling to cheap(er) people was golden. The steps were:1. Make the price a bargain.2. Avoid repeated pain points. (AKA don't make them pay multiple times for every little thing)3. Create product bundles. (one easy price)4. Appeal to important needs.5. Offer instant gratification. (to satisfy their wants)Overall, I think that Dooley tackles way too many things in this book, when he could've approached <50 of these ideas and really expounded on them. It's a great book though if you're completely new to marketing.

I studied Business at Tepper / Carnegie Mellon University. Brainfluence is an excellent book that compresses an entire semester of bleeding-edge marketing into direct and actionable knowledge. While reading, I was able to apply the knowledge directly to my startup.If you're new to marketing, read this: you'll learn an immense amount in a single afternoon. If you're an experienced marketer... Read this! Having run startups for the past 5 years, I still found several new and useful tips and ideas.The only reason that I deducted a star is that, for a book that focuses on being science-oriented, it still has a lot of anecdotal evidence. But, there's still enough hard science in here to provide many solid improvements to your marketing and sales - especially for such a low price compared to the potential gains!