Traction: How Any Startup Can Achieve Explosive Customer Growth Hardcover – October 6, 2015

Fast delivery, great deal.

Although the authors failed to go deeply into each traction channels, it provides enough guidance to start testing each of them and find which one works

Does a great job of explaining the various traction methods and when each might be most appropriate. I found the explanations and use cases non technical and wonderfully thought provoking. Am planning to use those explanations as a basis for timely implementation.Thanks Guys

The book is pretty tactical and gives a very structured framework to think about customer acquisition at each different stage of your company. Applies to any industry.

This should be in every startup's library. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. This book is so helpful at just cutting right to one of the core challenges in starting a company - growth. It delivers on exactly what it says - defining how you can get traction. It almost seems simple after reading this book. The amount of clarity and actionable guidance in this book is incredible. Very motivating to me, especially being in a couple startups. One of the great things about it is their whole approach to this challenge - there's no one-size-fits-all solution to this problem. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. It's really a moving target and I've never seen it more clearly defined than in this book. The amount of research and interviews is impressive. I highly recommend it and would say every accelerator, university, startup needs to have this book in their library and reference it often.

The book puts all the emphasis on the different 20 traction channels and how to take advantage of them, but the reader is left sorely wanting for more discussion (beyond terse mentions) of how to actually brainstorm the right channel, then choose a traction channel and how to grow a business's traction over time.The actual growth of my marketing through traction is what I expected & the stages of growth I should expect. Unfortunately, what I got was a laundry list of things I could probably google.The book chapter layout was opposite of what it should have been: it should have had 20 chapters of material on how to develop my business from 1 client to 1 million clients, outlining the different challenges during each stage of growth & then 1-2 chapters on all the different traction channels & how to implement them.Perhaps this should have been 2 books, one simple discussing growth in stages & one about traction channels? I was frustrated by the lack of a single path.I know there is no one path, but I expect at least one laid out initially for me all the way from failure to success to relate to, before discussing the options I have. It would make it easier to understand the rest of the book.That said, the book's commitment to traction is tremendous & I massively appreciate the new inquiries that this book has created in the world. This is a rich discussion & more people should be paying attention to this topic. Thank you for speaking up!

This is one of the missing pieces to all these reasonably new entrepreneurship books that have hit Amazon in the past decade such as The Lean Startup and Business Model Generation. As an entrepreneur for nearly 50 years and nearly two dozen startups, I've contended that no book on startups or business development had all the parts necessary. The best you can do is combine various strategies and methods in order to see the full picture. That's what Traction does with it's 19 channels and Bullseye method. So if you've struggled with your startup, Traction may be what you've been looking for.

I actually had to purchase this as a required text for one of my classes, and I feel that this book will be useful for the rest of my life. I’m very glad that my teacher added this into our curriculum. It has a really great Layout and it’s really easy to reference.