A/E/C Marketing Fundamentals: Your Keys to Success
I**Y
It is a very good guide for anyone who is new to marketing or ...
It is a very good guide for anyone who is new to marketing or the A/E/C industry. They explain key principles in detail and give resources for further information. After I read this book I was able to make a plan and bring some real ideas to the table at my firm.
M**N
Very basic--although that is in the title
well organized. not very informative. a bit outdated.
B**M
Five Stars
Excellent information source.
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2 months ago
2 weeks ago