---
product_id: 24826013
title: "Advertising Campaign Design"
price: "HK$536"
currency: HKD
in_stock: true
reviews_count: 1
url: https://www.desertcart.hk/products/24826013-advertising-campaign-design
store_origin: HK
region: Hong Kong
---

# Advertising Campaign Design

**Price:** HK$536
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Advertising Campaign Design
- **How much does it cost?** HK$536 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/24826013-advertising-campaign-design)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

Review: Outdated rambling text revised for the "Millenniums." - Textbooks are such a sketchy industry. This is a rather disorganized, rambling book that no one would purchase unless required to for a course. Its illustrations, rather than successful advertising, are pencil drawn ad concepts by students. seemingly from the 80's. Including such witty copy as "Toothpicks: so simple, yet so necessary." Keen observations include such gems as "sometimes, a brand’s name becomes so closely linked and representative of a product category that it becomes a generic label for the entire category; such is the case with Kleenex, Wite Out, or Xerox, to describe any kind of tissue, copy correction fluid, or photocopy." Or, " Using photographs in any ad is both expensive and time-consuming." Just check out the dates from the bibliography: 1998. 1993. 2007. 1989. 1997. 2004. 2007, 2009. 1997. 1998. 1995. 1999. 2002. 1970. Another dusty, outdated text that was quickly "updated" with an assortment of references to "online articles" and "social media" and that quirky generation, "Generation Y or Millenniums."

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #10,369,206 in Books ( See Top 100 in Books ) #3,466 in Direct Marketing (Books) #3,678 in Business Marketing #8,096 in Advertising (Books) |
| Customer Reviews | 4.1 out of 5 stars 3 Reviews |

## Images

![Advertising Campaign Design - Image 1](https://m.media-amazon.com/images/I/61pDn37QUAL.jpg)

## Customer Reviews

### ⭐⭐ Outdated rambling text revised for the "Millenniums."
*by T***D on October 13, 2017*

Textbooks are such a sketchy industry. This is a rather disorganized, rambling book that no one would purchase unless required to for a course. Its illustrations, rather than successful advertising, are pencil drawn ad concepts by students. seemingly from the 80's. Including such witty copy as "Toothpicks: so simple, yet so necessary." Keen observations include such gems as "sometimes, a brand’s name becomes so closely linked and representative of a product category that it becomes a generic label for the entire category; such is the case with Kleenex, Wite Out, or Xerox, to describe any kind of tissue, copy correction fluid, or photocopy." Or, " Using photographs in any ad is both expensive and time-consuming." Just check out the dates from the bibliography: 1998. 1993. 2007. 1989. 1997. 2004. 2007, 2009. 1997. 1998. 1995. 1999. 2002. 1970. Another dusty, outdated text that was quickly "updated" with an assortment of references to "online articles" and "social media" and that quirky generation, "Generation Y or Millenniums."

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hk/products/24826013-advertising-campaign-design](https://www.desertcart.hk/products/24826013-advertising-campaign-design)

---

*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-05-29*