--- product_id: 254875812 title: "The Advertising Concept Book: Think Now, Design Later" price: "HK$491" currency: HKD in_stock: true reviews_count: 6 url: https://www.desertcart.hk/products/254875812-the-advertising-concept-book-think-now-design-later store_origin: HK region: Hong Kong --- # Focus on creative concept mastery 50+ new illustrations Travel-friendly packaging The Advertising Concept Book: Think Now, Design Later **Price:** HK$491 **Availability:** ✅ In Stock ## Summary > 🎨 Unlock your creative genius—think now, design later! ## Quick Answers - **What is this?** The Advertising Concept Book: Think Now, Design Later - **How much does it cost?** HK$491 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/254875812-the-advertising-concept-book-think-now-design-later) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Master The Big Idea:** Go beyond quick sales with deep creative strategies that land full campaigns. - • **Portable Inspiration:** Compact, travel-friendly design keeps your creative edge on the move. - • **Industry-Approved Insight:** A must-read for aspiring creatives and advertising pros alike. - • **Visual Learning Powerhouse:** Over 50 fresh, hand-drawn illustrations to ignite your creative spark. - • **Creative Problem Solving Toolkit:** Learn brainstorming techniques that break conventions and solve real challenges. ## Overview The Advertising Concept Book by Thames and Hudson is a top-rated, visually rich guide that teaches the art of developing powerful advertising concepts. Featuring over 50 new illustrations and practical lessons on copywriting and creative processes, it’s designed for students, professionals, and anyone eager to master the craft of advertising. Its travel-friendly packaging and insightful content make it a must-have resource for creative thinkers on the go. ## Description Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to Review: Beautiful and insightful coffee table book - This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry. Review: Must Read!! - Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution. ## Features - Brand - THAMES and HUDSON - Safe for children - Helps students understand the object of the lesson the teacher is conveying - Travel friendly packaging ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #44,977 in Books ( See Top 100 in Books ) #60 in Advertising #1,819 in Business Management & Leadership | | Customer Reviews | 4.7 out of 5 stars 407 Reviews | ## Images ![The Advertising Concept Book: Think Now, Design Later - Image 1](https://m.media-amazon.com/images/I/91n5tPRrdzL.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Beautiful and insightful coffee table book *by K***I on 29 November 2022* This book is not only super interesting but it's also a really nice book - would make a great gift for someone studying advertising, who likes to read about advertising, or who works in the industry. ### ⭐⭐⭐⭐⭐ Must Read!! *by K***N on 21 May 2018* Must read for anyone looking to work as a Creative... or anyone really. Other copywriting books will tell you how to write copy for a quick sale but that's not going to get you a job at an Ad agency. 'Creative Advertising,' is one of the few books that teach how to come up with concepts that will get you The Big Idea, something that's worthy of a full-blown Ad Campaign, rather than just a one-shot Ad. I would recommend this book to anyone because it teaches you the art of brainstorming to solve a problem in a way that's never been done. Everyone should read this, whether you're trying to work in Advertising, write an awesome Tinder bio, or even break out of Prison, this book will teach you how find the solution. ### ⭐⭐⭐⭐⭐ La foto sí pero el título está mal *by M***A on 22 September 2022* El título que pone no es el del libro pero la foto sí es correcta. Libro imprescindible para trabajar creatividad publicitaria, muy claro y con ejemplos por todos lados. Me ha encantado. ## Frequently Bought Together - Advertising Concept Book - The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising - Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hk/products/254875812-the-advertising-concept-book-think-now-design-later](https://www.desertcart.hk/products/254875812-the-advertising-concept-book-think-now-design-later) --- *Product available on Desertcart Hong Kong* *Store origin: HK* *Last updated: 2026-08-31*