DOWNLOAD THE APP

WE SOURCE ITEMS FROM

UAE
UK
India
USA
Japan

Customer Services

About Us

Customer Support

Desert Online General Trading LLC

Dubai, United Arab Emirates

Highlight Activating for Blondes Brightening Shampoo, 250 ml

Highlight Activating for Blondes Brightening Shampoo, 250 ml

Q: I have dark hair (black) will this lighten it to brownish highlights or just make my black hair shiny?

It would be difficult to say, I've tried a few different products and this works best for my hair.

Q: Can this brighten ashy blonde?

Yes! This is a wonderful product. It brightens and adds shine. I use both the shampoo and conditioner and love them.

Q: what is the difference between highlight activating and sheer blonde? there is a big price difference but what is the difference in the products?

I’ve purchased BOTH & feel like I was completely RIPPED off buying the $25 highlight activating… I’m a medium blonde fine hair person who could hardly tell the difference between the 2 but actually prefer the ‘go blonder’ cheaper ones vs sheer or highlight activating

Q: Is this product safe for grey hair?

This shampoo workd by removing chemicals and such from blood hair, as blonde hair has no color in the hair shafts. This may may grey hair lighter if you were a natural blonde.

Product ID: 258110118

Secure Transaction

Details

Brand
John Frieda
Item form
Liquid
Hair type
Color Treated
Scent
Lemon
Age range (description)
Adult

✨Enhances ultimate shine

🌞Brightens all blonde tones

🌻Sunflower & white tea complex

Frequently Bought Together

John Frieda sheer blonde Highlight Activating Enhancing Shampoo For Lighter Blondes 8.45 oz

John Frieda Sheer Blonde Highlight Activating Conditioner, Brightening Conditioner for Blonde Hair, Maintains Moisture and Enhances Color with Avocado Oil, 8.45 Oz, Pack of 2

John Frieda Blonde+ Hair Repair System, Conditioner with Bond Building Complex, Restores Moisture and Protects Hair From Further Damage, Step 3 of Hair Repair System, 8.3 Oz

Description

✨ Unlock your brightest blonde yet! Shine like you mean it 🌟

SALON QUALITY CARE - Professional-grade shampoo that delivers salon results at home
NATURE POWERED SHINE - Infused with sunflower & white tea complex for natural vibrancy and protection
COLOR BOOSTING FORMULA - Specifically designed to enhance and maintain your blonde color brilliance
RADIANT BLONDE REVIVAL - Brightens every shade of blonde for a luminous, head-turning glow
LIGHTWEIGHT NOURISHING - Gentle formula that cleanses without stripping, leaving hair soft and vibrant

John Frieda's Highlight Activating Brightening Shampoo (250 ml) is expertly formulated to brighten and enhance all blonde tones using a unique sunflower and white tea complex, delivering salon-quality shine and color vibrancy in a gentle, nourishing formula.

Specifications

Manufacturer	John Frieda
Item model number	11714
Product Dimensions	4.75 x 7.62 x 20.88 cm; 18 g
ASIN	B001BAPNVO

Have a Question? See What Others Asked

I have dark hair (black) will this lighten it to brownish highlights or just make my black hair shiny?

Can this brighten ashy blonde?

what is the difference between highlight activating and sheer blonde? there is a big price difference but what is the difference in the products?

Is this product safe for grey hair?

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Zainab N.

Fantastic and great service. Shipping was faster than expected.

1 week ago

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

HK$315

Duties & taxes incl.

Hong Kongstore

Free Returns

30 daysfor PRO membership users

15 dayswithout membership