Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Trying to read their minds? Let that go! Make it all about being your most authentic self so that you are magnetic and attract the kind of people, opportunities and support you deserve, want and can leverage. You don't have to read their minds. Let them 'feel your power and presence". Be magnetic. You are your own brand - whether you know it or not. Sally's book gives you the tools, clarity and positioning to OWN YOUR BRAND. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. You fascinate the world with your presence. Love Sally Hogshead and her wisdom and her passion for this topic. She makes it easy for you and me to be fascinating and on point. BUY THIS BOOK, read it, then read it again and apply it to your life. Focus on you and fascinate the world.

I got this book along with the audiobook because that's my preferred method to read these days. I focus more with all the information buzzing out there. The book is great for personal brands just getting involved with their business and marketing projects. You need to focus on what comes naturally for your company and your vision. Sally demonstrates her experience in such a fun way! I love the sidebars and footnotes threaded throughout the book. It makes the experience interactive and light. Anything but boring. I believe the people that are resistant to this material are deeply resentful and jealous of marketing witchcraft.

This book is a fascinating read of Sally Hogshead's amazing experiences that have shaped the information and research within it. It is a well-written and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. I have learned how to determine what my brand should be for my business clients and market (Trust), using the easy mix-and-match Brand Fascination System she has researched and developed. There are different languages and advantages I can select to help further differentiate my personal and business brands. The book also provides numerous tactics and ideas to help innovate and reposition a brand. I am at the beginning stages of revamping and revising my personal and small business brand. After reading this, I now have hundreds of ideas at my fingertips now, just waiting to be implemented! It is a great reference book that I will use again and again. I highly recommend this book to anyone who is at any stage of branding, rebranding or revamping their brand. Great work, Sally!!

I’m a solo entrepreneur working with a part time virtual team, so my purpose in buying the book was to get stronger in branding with a limited budget. This book takes you through some advertising history and a bit of Sally’s, to help you understand the value of her system. Although I found some of that something to plow through, it’s due to my ‘innovation’ impatience! The book, after that, becomes a practical workbook to find the right words and descriptors for your brand, and specific tactics to use in marketing. You will also want to invest in your individual Brand Fascination report. It’s easy to implement these ideas, give yourself focus and insight. I’m excited to say it’s really helping me, and my brand is stronger.

Very informational fun and inspiring book. I took the test then a few weeks later paid to have the results completely opened up to me it was worth every penny found out I score Almost even across the board. Since then I’ve started rewriting my service descriptions and peope are actuall becomeing intrigued. Will continue to reread and relisten to the book until the concepts and mindsets have become part of my natural thinking. Very happy with this purchase. Highly recommend this book

The author really knows what she is talking about. She has the experience and a great writing style to entertain, educate, and enlighten the reader. This book is so valuable whether you are a entrepreneur, investor, or business manager focused on growth. It's a great blend of the micro and macro part of brand building and very inspirational. Highly recommended.

I just made it to Part II and I am completely hooked! I was trying to make a major decision on what to put on a banner for a trade show and after reading Part I I know just what to do. BE DIFFERENT! Now I have no fear of going to the unknown with an edgy promotion. I took the Brand Fascination test and it changed everything for me. I had been going in the right direction but now I have the works! That profile is printed out and now in my note book to keep with me so I can read it and use it. Highly recommend but I could be biased because I have read all of her books! But...this one is the BEST! Big fan of Sally!

I took the Brand assessment, used that to brand my "wellness coaching". Now, after reading the book, my business is being rebranded as a private, yet buzzing shamanic healing and native bee sanctuary that we've been sharing with our growing Instagram audience @zumbidovida. My website needed a clearer message and more fascination, and after understanding my brand advantage more, I can now clarify that message in language that will speak to my brand more consistently.

After enjoying Sally's previous two books, when I heard that she'd updated "Fascinate" and, enticed by the idea that she would make it super easy to get started in around an hour, I bought it and jumped straight in. I'm delighted to say that I was not disappointed. In a bid to get to the juicy practical stuff right away, I took her free online Brand Fascination test first and then went back and read the sections relevant to my brand but I'm looking forward to going back and digging in to all the details I didn't read about the other Fascination Advantages because I'm sure there will be more to learn from those too. If you'd love to dispel the myth that your branding can't be fast, good and cheap, this is the book for you!

The book is extremely helpful to make some clarity the brand a company is managing and building over the time. Author helps clearing some confusion and focus on affective message first, before choosing the channels. Read is very pleasant and helpful on the practical point of view. Recommended.

If you need actionable steps to find out what you and your business is about.Read and take action! Implement and enjoy!

The author is captivating in her narrative and shares reasonable and achievable actions. Common sense in some ways but with a spin. Highly recommend!

Sally Hogshead is a creative powerhouse. I've lost count of the times I've quoted this book. So, so good.