Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Made Simple Series)
Product ID: 287211277
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This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level. Review: Phenomenal Book! A must buy - This book has clear, actionable steps toward growing your business via marketing. I've read many books, but THIS one, has straight forward and very precise steps you can do to position your business properly and increase sales, revenue, traffic ,etc. Whatever your business goals are, marketing can achieve it. And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing efforts. It's a must buy. Review: Super Helpful Guide! Felt Less Overwhelmed Getting Started With My Company's Website. - I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving! One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph: 1. "I often get asked, "What order would be put these sections in?" There are some words missing in that sentence. And just below that there's, 2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work." I think you meant *business leaders.* Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc. I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :) Cheers!
| Best Sellers Rank | #34,213 in Books ( See Top 100 in Books ) #8 in Web Marketing (Books) #9 in Business Writing Skills (Books) #13 in Direct Marketing (Books) |
| Customer Reviews | 4.7 out of 5 stars 2,389 Reviews |
D**L
Phenomenal Book! A must buy
This book has clear, actionable steps toward growing your business via marketing. I've read many books, but THIS one, has straight forward and very precise steps you can do to position your business properly and increase sales, revenue, traffic ,etc. Whatever your business goals are, marketing can achieve it. And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing efforts. It's a must buy.
K**E
Super Helpful Guide! Felt Less Overwhelmed Getting Started With My Company's Website.
I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving! One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph: 1. "I often get asked, "What order would be put these sections in?" There are some words missing in that sentence. And just below that there's, 2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work." I think you meant *business leaders.* Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc. I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :) Cheers!
H**N
Basic but Powerful
I have seen numerous reviews saying this book is for someone who doesn't know anything about marketing and how it is really only the basics of marketing, but for someone trying to get a website up and running and trying to start my company, I thought this book was perfect. It goes through a sales funnel, in its basic form yes, but a fantastic start. It goes into the types of emails (Nurture and sales emails) as well as creating your website and even a one-liner. Overall, I am pleased with this book and thought it was a great introduction to marketing.
J**T
Good, clear framework with plenty of examples
The Marketing Made Simple framework gives small businesses a good place to start to develop a digital marketing system. It's full of specific recommendations and templates. These include: email scripts, meeting agendas, elevator pitches and more. Don and JJ are clearly effective communicators. They use simple, direct language. They are entertaining to follow. I found Don through his daily business video tips. A year of which is easily worth 1000x the price of this book. And available for free. The website framework they have is the best I've seen. I've read plenty about sales/nurture email scripts. But I have yet to come across as detailed a guide for what to include on your website home page. It's not theoretical, it works. There are a few opportunities for improvement. First, there were quite a few typos. Example: "The purpose of the fourth meeting is to decided what language..." I counted at least three. Second, the scope is limited to "email/website marketing". This would have been okay if it were made clear. But, the title of the book is not "Email Marketing Made Simple". It would have been nice to see how the framework extends to channel partnerships, advertising, print/mail and more. Our customer's email inboxes are only getting busier. "Email marketing" is providing diminishing returns. Finally, it was difficult to locate the templates to download. But maybe that's just me! Aside from these minor nuisances, Don and JJ have put together a fantastic asset for small businesses. I have a clear map for an email marketing system. They've stated what works in a novel way. And we've redesigned our website with many of their recommendations.
A**A
Delivers on promise with simplicity, get stories, and an easy to follow roadmap
I LOVE Don Miller... not in some weird way... as a marketer! He is brilliant at taking subjects that can overwhelm the average bear and make them appear easy, doable and even fun. This book is a path to follow to get your idea out into the world. He lays out the plan and all I have to do is follow it!. I love the one-liner concept. It sounds so simple but to find the right words is like putting a puzzle together blindfolded... But he keeps reminding me to do it from the customer's perspective and not my perspective. What's in it for her. So I keep coming back to that. I used his format to redo my website and several people have already said they love the simplicity of my site! (encouraging!) And my opt-in is good too. I highly recommend this book to people to non-marketers who need marketing and for marketers to learn how to simplify the process! Thanks, Don and JJ!!!
J**.
Doubled my clients conversions in one month
I've listened to the StoryBrand podcast since day one. I'm a member of their academy. I've purchased and read everything Don Miller has ever written. But this book is different. I read this when it came out and soon after I had a potential client reach out and ask for a new website. I asked them if I could try something a little differently and work with them on their marketing as well. They agreed. Before we started I asked them how many conversions their website currently makes. The answer was 2600 - 2800 per month. And their conversion is someone filling out a form. We followed step by step everything in this book together including a day-long StoryBrand meeting. I built the website and wrote the copy according to the book's style and suggestions. We put the website online and in its first month, it received 5200 conversions a 100% increase! If you are looking for something that will help you explode your business, this is it. You have to do the work. But it's worth it! 100% recommend this book to any business owner or website manager.
O**E
If you want to sell this is the best book to start with
I need a good starting point of understanding how to market with sale funnels, emails and my website this book put it all together in a simple explanation I read this book in 6 days take notes and highlight info I will be reading this book over and over it’s the best book for starting your online selling journey
A**L
You can't get more practical than this.
If you want a proven, practical, step-by-step plan for your marketing, buy this book and do what it says. Period. A lot of marketing books out there are mostly theory and abstract ideas. This one is straightforward, plain as day, and as actionable as it gets. You can start doing the steps in it now. Like, NOW. Couldn't recommend it more!
C**A
The best book if you are starting your business or want to restructure your marketing approach.
It's a step by step guide to marketing approach in the age of internet. One of the best books I have read on marketing. My respect to author Donald Miller
M**I
A Must Read for Beginners and Small Business owners
I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.
R**A
Fab
The best book on lead generation.
K**R
Great book
Very detailed book , giving you insights on how to put togheter a marketing plan. Also , it will explain why is important to follow the steps described in the book
S**R
I am not start yet
Excellent
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