WILEY Business Development: A Market-Oriented Perspective

Excellent book that does what it says on the cover: describes exactly what business development is and the processes and disciplines involved. It also gives a very detailed recipe for creating a complete business plan including the marketing, organization and finance plans needed to present to the board or to a VC. In discussing business development Prof Sorensen presents most of the conceptional building blocks of marketing: Porters 5 factors, Pestle, VRIO framework etc. This makes it an excellent primer for any student of modern marketing. The bibliography alone makes it worth the price of admission. In an academic setting it will be invaluable in any courses on marketing or entrepreneurship and a useful adjunct to an organizational behavior class. I would recommend this book to any business person involved in or interested in strategic business development as well as to any B-school student. I would note that this is a book about business development as part of a formalized market oriented management discipline. Readers who view business development as synonymous with sales "hunting" may want to look elsewhere.

It's dearly a marvelous book for these ppl who just enter business development this area, particular for 2B. It gives a quite clear structure to know the tasks, processes and functions of BD. I am enjoying a lot and would definitely recommend to those of you who want have a good starting of ur BD journey.

Ich finde das Buch sehr ambivalent. Negativ ist, dass es viel zu sehr aufgebläht ist mit "Blabla", was ich als ziemlich langweilig, verwirrend und vom Thema abschweifend finde. Teilweise Aufgaben für den Leser, die der Autor wohl witzig findet. Ich kann aber keinen besonderen Lerngewinn darin erkennen. Ich erwarte von einem Biz Dev Buch komprimiert, verdichtet, zielgerichtet nützliche Informationen. Stattdessen ergießt es sich massiv in Theorie (mit Uralt Quellen aus den 1990er Jahren) und Nebensächliches. 3 Sterne, da es auch ein paar positive, nützliche Informationen im dritten Teil gibt bzgl Marketing, Business Plan etc. Das Buch hätte auch mit 30% des aktuellen Umfangs veröffentlicht erden können. Fände ich besser. Zeit ist zu schade, um 500 Seiten ohne Mehrwert zu lesen und nach nützlichen Informationen suchen zu müssen.

This was required text for one of my MBA courses (Business Development). The structure of the book and all the content inside of it was extremely helpful for me to understand the topic. Strongly recommend for anyone interested in the subject.

Very good book, recommended by RGU as main text for business development