The Copywriter's Handbook:A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
Product ID: 293986762
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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates *The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Review: Copywriting Bibal - Best for absolute beginners Review: Beginners copywriter helpbook - This book is great for complete beginners
| Best Sellers Rank | #49,197 in Books ( See Top 100 in Books ) #108 in Writing Guides (Books) #200 in Self-Help for the Workplace #891 in Self-Help for Success |
| Customer Reviews | 4.6 out of 5 stars 1,352 Reviews |
Y**R
Copywriting Bibal
Best for absolute beginners
T**R
Beginners copywriter helpbook
This book is great for complete beginners
M**.
Good lengthy book
The author of this book is a copywriter. However his writing is not simple, clear, elegant and evocative. The information in this book can be rewritten in just 50 pages. If it was written too the point.
A**T
Book is very easy to read and understand
Thick book but good....
A**O
Package and book quality
I loved the book, it's new and the packaging is really good. When I opened the package, I saw a little note on top. It's precious to me 🫂I felt good reading the note by the seller. Thank you so much for this wonderful book and note ♡
J**Y
Great
Looks like a must read!
R**R
Book very good like the author himself.
Excellent book, good paper and print quality. Wanted to give five more extra stars. Book title and content made for each other. Worth more than price. Author worked very hard and honestly.
Y**I
Religious book for modern copywriting
This book is fantastic to learn digital media copy from basic to advance, author talking about various formulas and ways to write better copy to create a action and you also learn which things are important about product to write a copy
S**E
A must for anyone writing anything to sell anything… yep, anything!
It’s a phenomenal book that probably could boil down to 20 pages but not because the rest of it is unnecessary fluff, not at all. The psychology behind writing to sell stays the same whether you’re writing magazine copy in the 90s or a website copy in 2020s. It’s very easy to read as the author or course follows his ow advice - write clearly and to the point. The book flows so wonderfully, I couldn’t put it down. It’s a complete reference book on writing to sell. I see some reviewers mentioning the advice is irrelevant nowadays and the book is outdated - definitely not true, this edition includes writing websites, landing pages, email marketing… and again, the psychology behind it stays the same. All in all, highly recommend for those who are DIYing any kind of copy in their own business.
M**K
Excellent
Really enjoying this book. Exactly what I was looking for. Covers the major aspects of copywriting and is a great resource to reference in the future.
M**E
Make (more) money with your writing
I bought this book because my copywriting wasn't selling my products. My copy was pretty, witty and nice to read, but was not converting to sales and this meant the copy wasn't working. In a mad dash to improve I bought this along with 7-8 other books, they have all been useful but The Copywriter's Handbook has blown me away due to: - Clear steps to take - Helpful checklists to follow - Short and simple examples to read - Engaging writing which doesn't dwell on the details Thoroughly enjoying this book and find it hard to put down it's changing the way I write and also think about copy for my business and the proof will be in the bank balance...
D**M
Best copywriting book i’ve read
I watch a lot of copywriting videos and this book is hardly ever recommended yet i will choose it over many others they recommend. I just love that the book is thorough and all inclusive. It not only gives you every guide there is to the art of copywriting it also provides perfect examples of what and what not to do. I will personally recommend it to anyone that is new into the copywriting world like myself.
A**K
One of the best copywriting books!
The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting. The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more. Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials. PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.
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