Digital Marketing Essentials You Always Wanted to Know: Master Content Strategy, Social Media, SEO, Advertising, and Key Metrics for Digital Growth Paperback – July 23, 2020

This essential series is such a fantastic resource I didn’t know I needed. This book along with the social media marketing essentials are great complements for each other. I knew a little bit of what the KPIs were and how one could measure them but I’m glad this book expanded on my previous knowledge. I liked how it broke down complex concepts, making them accessible for anybody, while still providing actionable strategies for marketing success.I also found interesting its emphasis on the importance of integrating marketing efforts across different platforms. I’m more used to one or two types of media consumption only so this integration and explanation for it gave me a fresh perspective.For beginners and for more experienced marketers alike, this is a great resource.

This book is a great find for anyone who wants an introduction to digital marketing. This publisher puts out great series on the essentials needed in the business field. I found the writing to be easy to understand and the strategies productive. The book incorporates the introduction of basic knowledge of digital marketing with different tips and examples to help you comprehend what you are reading. I liked the logical organization of the book. I would recommend this for the way it helps you understand the difference between traditional marketing and digital marketing. Understanding the nuances and key factors of digital marketing can really help in achieving your goals. If you need a good starting point to expand your knowledge, this could be a great start.

I had a fantastic time reading this book. I've recently switched careers and want to start in the marketing industry. I found this book to be well-written and very accessible to read. There were small quizzes at the end to make sure I was paying attention (I needed this). I consider myself a level 1 beginner on this topic with little to no knowledge. With that in mind, this book gave me great insight and a step-by-step understanding of what digital marketing entails and how important it can be for businesses. I would recommend this book to newbies like me or even seasonal marketeers who want a refresher.

This book is a great guide for people looking to be successful in online business! In the digital age, this guide is incredibly helpful for customers and businesses alike. For example, search engine optimization can help anyone understand how to navigate the web!

Digital marketing is a fascinating concept and this book is a great choice to figure out where to start. It offers a good foundation for understanding the fundamentals of digital marketing, and how to pursue and succeed. The information is quite engaging and able to be applied and realistic. Definitely worth reading.

This book is a great resource for those wanting to understand the basic foundation of digital marketing. The quizzes at the end of each chapter really help the reader determine whether or not they truly grasp the concepts presented. There is a lot of information covered in this book, but luckily it is presented in a way that is not overwhelming to the reader. Any subject related language is immediately defined, and the visual aids help your understanding even further.

Great price, exactly what I needed

The rapidly changing digital landscape is an ongoing challenge for marketers everywhere. For a business to be successful online, digital marketers must understand the basic foundational elements of digital marketing in order to bend and shift with the tides of change. This accessible guidebook is a useful and handy reference for anyone with an interest in learning more about the complexities of digital marketing.Designed as a small, paperback book, this text can be easily transported in a backpack or briefcase for quick access at a moment’s notice. It is written as a textbook, divided into eight chapters that each conclude with a brief quiz to test readers’ knowledge and understanding of the concepts presented. An introduction and summary are included to bookend each chapter and serve as guideposts for the most important pieces of information mentioned.Though the content in this book covers a wide spread of subjects, it is presented in an accessible way. Technical jargon and acronyms are explained immediately within the text and ample white space, short paragraphs, and visual aids guide readers through the content and prevent it from feeling overwhelming. To increase its prestige, this book would benefit from a glossary and index at the end along with references to the data included. Specific numbers are referenced, but without a connection to an outside source, this data feels less authentic. An additional proofread would likewise be beneficial to remedy the typographical errors found on nearly every page.Entering into the world of digital marketing is not a decision to be made lightly. It requires a devotion to data, statistics, and constant work in order to be successful. Young adults and adults with an interest in digital marketing, no matter their previous experience, will learn something valuable from this book. This is a useful starting point for budding entrepreneurs wishing to learn more about the dynamic reality of digital marketing.I received a copy of this book from the publisher and chose to leave this review.