Digital Marketing Essentials You Always Wanted to Know: Master Content Strategy, Social Media, SEO, Advertising, and Key Metrics for Digital Growth

I had a fantastic time reading this book. I've recently switched careers and want to start in the marketing industry. I found this book to be well-written and very accessible to read. There were small quizzes at the end to make sure I was paying attention (I needed this). I consider myself a level 1 beginner on this topic with little to no knowledge. With that in mind, this book gave me great insight and a step-by-step understanding of what digital marketing entails and how important it can be for businesses. I would recommend this book to newbies like me or even seasonal marketeers who want a refresher.

This book is a great find for anyone who wants an introduction to digital marketing. This publisher puts out great series on the essentials needed in the business field. I found the writing to be easy to understand and the strategies productive. The book incorporates the introduction of basic knowledge of digital marketing with different tips and examples to help you comprehend what you are reading. I liked the logical organization of the book. I would recommend this for the way it helps you understand the difference between traditional marketing and digital marketing. Understanding the nuances and key factors of digital marketing can really help in achieving your goals. If you need a good starting point to expand your knowledge, this could be a great start.

This essential series is such a fantastic resource I didn’t know I needed. This book along with the social media marketing essentials are great complements for each other. I knew a little bit of what the KPIs were and how one could measure them but I’m glad this book expanded on my previous knowledge. I liked how it broke down complex concepts, making them accessible for anybody, while still providing actionable strategies for marketing success. I also found interesting its emphasis on the importance of integrating marketing efforts across different platforms. I’m more used to one or two types of media consumption only so this integration and explanation for it gave me a fresh perspective. For beginners and for more experienced marketers alike, this is a great resource.

This book is a great resource for those wanting to understand the basic foundation of digital marketing. The quizzes at the end of each chapter really help the reader determine whether or not they truly grasp the concepts presented. There is a lot of information covered in this book, but luckily it is presented in a way that is not overwhelming to the reader. Any subject related language is immediately defined, and the visual aids help your understanding even further.

Do not buy this book. It’s very poorly written, often repeats concepts and at times is completely incoherent. For example: “Cloud margin customer stories or reviews prove that the company can handle the needs of its leads.” English is not this author’s first language. I suggest buying a book authored by a legitimate expert in the field.

Digital marketing is a fascinating concept and this book is a great choice to figure out where to start. It offers a good foundation for understanding the fundamentals of digital marketing, and how to pursue and succeed. The information is quite engaging and able to be applied and realistic. Definitely worth reading.

This book is a great guide for people looking to be successful in online business! In the digital age, this guide is incredibly helpful for customers and businesses alike. For example, search engine optimization can help anyone understand how to navigate the web!

Admittedly, I didn’t think too hard about this book before ordering it. To its credit, it’s a short and easy read and I’m not a marketing professional, so I was looking for something introductory. This book fits that criteria. …but I think I could’ve gotten more from a free article online than I got from this book. It’s about as basic as it gets. Not to mention it has more than a few typos, and the quizzes at the end of each chapter have questions that don’t make sense. Also there’s no credited author, and the print date was literally the day that I ordered the book. I’m wondering whether this book is AI generated in some way? Anyway. Just do yourself a favor and spend an hour googling “digital marketing basics” and then go order a book that’s more targeted toward your learning goals / use case.

I am very very new to the world of digital marketing. I do not have any experience or knowledge of vocabulary for this industry. But, with this book I was able to learn very quickly. I am so happy to find a book that broke everything down in an easy-to-understand way. Sometimes the vocabulary and concepts for marketing can be daunting, but books like this make it comprehensible. I would recommend this book to someone like me who is new to digital marketing and need somewhere to start. I also think someone with more experience can refresh their knowledge with a book like this.

This book really helped me get started with digital marketing. It explains useful things like understanding digital marketing and the differences between digital and traditional marketing. It gives great ideas on making a plan that works and some reliable sources for paid traffic. It also covers one of the most important aspects of digital marketing, social media. The book explains how to advertise on social media platforms ad well as email marketing. I would highly recommend this book to all people interested in digital marketing.

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