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Branded Entertainment in Korea

Name: Branded Entertainment in Korea
Brand: Hyunsun Yoon
Price: 870.55 HKD
Availability: InStock

Product ID: 308369633

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ISBN-13: 9780367205317

'Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics and regulations of branded entertainment in Korea,...

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HK$870

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