Our Standard Matcha

This matcha powder has quickly become a favorite in my kitchen. It tastes clean and vibrant—exactly what I look for in a pure, high-quality matcha. The color is beautifully bright green, and the flavor is smooth with just the right hint of natural sweetness and earthiness, without any bitterness. I’ve been using it in morning lattes and smoothies, and it blends effortlessly with both water and milk. A little goes a long way, so the jar lasts longer than I expected. I also love knowing it’s just pure matcha with no weird fillers—feels like a real treat that’s good for you too. Overall, this matcha is top-notch: flavorful, easy to use, and genuinely delicious. If you want a pure matcha that tastes great whether you’re sipping it traditional style or mixing it up, this one’s a winner.

Great everyday matcha - strong matcha flavor & bright green color, great price for the amount & quality. I drink this nearly everyday without milk, just with water, iced or hot and tastes amazing.

This matcha is smooth and delicious. It does taste far better than most of the matcha you would get in certain coffee/tea rooms or bars. The trick is also not too use too much. Some people overdo it, and it can make you jittery and even sick if you use too much. I only use little less than a teaspoon per serving (or cup). It is true though that this is the best-tasting matcha I have tried so far. I purchased the superior ceremonial blend, which is a good value for the price. I would highly recommend this matcha for newcomers and those who don't have much experience with matcha. The color is also excellent. Many times I have ordered matcha in the past and it was too murky, but the Naoki brand is a bright green and smells very good too. It is my favorite and I am very pleased with it!

I LOVE this matcha powder. It makes a delicious iced matcha latte! Although, the pouch to keep the moisture out and “keep the product ‘fresh’” can get in the way when you get close to the bottom of the bag.. Also, it’s a little hard to get a scoop into the bag and get anything out when you get about 2/3 of the way finished with the product, which is annoying. However, I’m giving it 5 stars because the flavor is great, it’s made from green tea which in itself has great health benefits, the package is a pretty good size for the price, and it also gives a good boost of energy when I need it!

writing this review after finishing the whole tin! - overall, pretty good! affordable, nice taste, good color - my one dislike is that it seemed to oxidize/turn bitter and astringent much quicker than any other matcha i’ve had despite me keeping it in the fridge after opening. i think the tin doesn’t seal very well because of the design of the lid. it turned bitter well before i’d even had it for a month, and other cheap matchas have not done that to me. so if you like this one, probably transfer to a more airtight container and keep in the fridge or finish it within 3 weeks!

This matcha is excellent. I’ve been going down a bit of a matcha rabbit hole lately, trying pretty much every “ceremonial grade” I can find on Amazon, and this one really stands out. I guess I’m officially a little snobby now, but once you try good matcha, there’s no going back. Yes, it’s pricey, but the quality shows. The flavor is smooth, not bitter, and it actually tastes good on its own. I drink it with milk, cold, warm, or just straight with hot water, and it works in all of those. It blends really well too — no clumps, especially if you use a frother. It feels like one of those products where you immediately understand why it costs more. If you’re serious about matcha (or on your way to becoming annoying about it like me), this one is absolutely worth trying.

AMAZING MATCHA! It has such a rich flavor, I’m personally getting use to it because I usually drink my matcha really sweet, untraditional I know. But I love the bitterness and smoothness as well, alongside my vanilla and agave sweeteners. 100/10 recommend!

My first Matcha Tea. I really enjoy the aroma and taste of this tea. While it's not a replacement for my daily coffee(s), it's turning out to be a really nice, mellow, morning drink. I've started working on slowing down in the morning... guess some folks call that being more 'mindful'. I don't have a lot of rituals like this in my life, but since I have the time in the morning, it's nice to slowly prepare everything while the water is heating up, then sit and relax while drinking my Matcha Tea.