---
product_id: 370001142
title: "Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit"
brand: "sony"
price: "HK$34695"
currency: HKD
in_stock: true
reviews_count: 10
category: "Sony"
url: https://www.desertcart.hk/products/370001142-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-28
store_origin: HK
region: Hong Kong
---

# 8x faster BIONZ XR processor 4K 60p 10-bit video 33MP full-frame sensor Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit

**Brand:** sony
**Price:** HK$34695
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your creative game with Sony Alpha 7 IV — where pro-level power meets next-gen innovation!

## Quick Answers

- **What is this?** Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit by sony
- **How much does it cost?** HK$34695 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/370001142-alpha-7-iv-full-frame-mirrorless-interchangeable-lens-camera-28)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Cinema-Grade 4K Video:** Shoot stunning 4K 60p 10-bit 4:2:2 footage with full pixel readout and 7K oversampling for flawless video quality.
- • **Next-Gen Speed & Power:** Experience lightning-fast processing and autofocus with the 8x more powerful BIONZ XR engine and 759-point hybrid AF system.
- • **Crisp 33MP Full-Frame Sensor:** Capture ultra-detailed, professional-grade images with Sony’s back-illuminated Exmor R CMOS sensor.
- • **Versatile Tilt & Flip Screen:** Frame your shots perfectly from any angle with the fully articulating touchscreen—ideal for vlogging and creative content.
- • **Dual Card Slots & Robust Build:** Work worry-free with simultaneous dual card recording and a weather-sealed body designed for demanding professional use.

## Overview

The Sony Alpha 7 IV is a cutting-edge full-frame mirrorless camera featuring a 33MP back-illuminated CMOS sensor, an 8x faster BIONZ XR processor, and advanced 4K 60p 10-bit video capabilities. Designed for professional photographers and videographers, it offers real-time Eye AF with 759 focus points, a fully articulating touchscreen, dual card slots, and robust weather-sealed construction. This hybrid powerhouse delivers exceptional image quality, speed, and versatility for both stills and video creators.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: Just invest in this camera. 10/10! - I cannot recommend this camera enough and here is why: First and foremost, I’m a Sony girl when it comes to photography. I made the swap from Canon to Sony in 2023 and will never look back. So when reading this, take into consideration I’m a huge fan of Sony. In 2023, I purchased the a7iii and LOVED IT. I had some issues with auto focus in lowlight situations. My only other complaint about the a7iii was the screen only tilted. Of course, I took advantage of the Black Friday deals last week and here we are! Product Breakdown: 1. Photo quality: WOW. All Sony seems to remain the same but the RAW photos (when you nail your manual settings) are incredible and unmatched. Also, keep in mind, I’m shooting in RAW format and not JPEG. This camera delivers CRISPY, sharp images. I can’t get over it. 2. Packaging: 10/10. Sony saved me with their packaging because the FedEx driver decided to throw my package on the porch and it was okay! 3. Functionality: This is by far not a beginner camera but when you learn Sony, it is not only doable but becomes muscle memory. I definitely recommend doing your research on Sony before switching if you’re thinking of swapping to this brand. I love the new and improved MP on this. You can definitely tell the difference. 4. Features: dual card option (w/ ability to write to two memory cards at once), built in high ISO noise reduction (have to turn it on), speed is on point, fully tilt and flip screen and amazing low light capability. Even with a Sony GM 24-70mm (F2.4). The grip seems to be a little bigger than the a7iii but nothing to worry about. Sleek body. Beautiful set up. Completely different menu than what I’m used to. 5. Value: I wish I would’ve purchased this camera sooner. Completely worth the money and the time it takes to learn a camera like this.
Review: Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance! - The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography!

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Age Range Description | Adult |
| Aperture modes | F3.5 |
| Are Batteries Included | Yes |
| Aspect Ratio | 16:9 |
| Auto Focus Technology | Eye Detection |
| Autofocus | Yes |
| Autofocus Points | 759 |
| Best Sellers Rank | #7,834 in Electronics ( See Top 100 in Electronics ) #10 in Mirrorless Cameras |
| Bit Depth | 14 Bit |
| Brand | Sony |
| Built-In Media | Camera Body & Lens |
| Camera Flash | Hotshoe |
| Camera Lens | 28 to 70mm |
| Color | Black |
| Compatible Devices | Sony E-mount wide-angle lenses |
| Compatible Mountings | Sony E |
| Connectivity Technology | HDMI, USB |
| Continuous Shooting | 10 FPS |
| Crop Mode | Full-Frame |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,129) |
| Digital Scene Transition | zoom |
| Digital Zoom | 8 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Resolution Maximum | 3840 x 2160, 1920 x 1080, 1280 x 720 |
| Display Type | LCD |
| Dots Per Screen | 82354560 |
| Effective Still Resolution | 33 Pixels |
| Expanded ISO Minimum | 50 |
| Exposure Control | Aperture Priority, Auto, Manual, Program, Shutter Priority |
| External-Memory Size | 128 GB |
| File Format | JPEG, Raw, HEIF |
| Flash Memory Bus Interface Type | PCIe |
| Flash Memory Speed Class | U3 |
| Flash Memory Type | Slot 1: CFexpress Type A / SD (UHS-II)Slot 2: SD/SDHC/SDXC (UHS-II) |
| Flash Memory UHS Speed Class | UHS-II |
| Flash Memory Video Speed Class | V90 |
| Flash Modes | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync |
| Flash Sync Speed | 1/250 Second |
| Focal Length Description | 28 to 70mm |
| Focus Features | Hybrid |
| Focus Mode | Continuous-Servo AF (AF-C), Direct Manual Focus (DMF), Manual Focus (MF), Single-Servo AF (AF-S) |
| Focus Type | manual-and-auto |
| Form Factor | Mirrorless |
| HDMI Type | HDMI 2.0 |
| Hardware Interface | Bluetooth, HDMI, USB |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image stabilization | Sensor-shift |
| Item Weight | 955 Grams |
| JPEG Quality Level | Fine |
| Lens Construction | 9 Elements in 8 Groups |
| Lens Type | Wide Angle |
| Manufacturer | Sony |
| Maximum Aperture | 3.5 f |
| Maximum Focal Length | 70 Millimeters |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Metering Methods | Center-Weighted Average, Highlight Weighted, Multiple, Spot |
| Minimum Focal Length | 28 Millimeters |
| Minimum Shutter Speed | 30 Seconds |
| Model Name | Sony Alpha 7 IV |
| Model Number | ILCE7M4K/B |
| Model Series | Alpha 7 |
| Movie Mode | Yes |
| Night vision | No |
| Number of Diaphragm Blades | 7 |
| Optical Zoom | 2.5 x |
| Photo Filter Size | 55 Millimeters |
| Photo Filter Thread Size | 55 Millimeters |
| Photo Sensor Resolution | 33 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Real Angle Of View | 84 Degrees |
| Recording Capacity | 120 Minutes |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds, 2 Seconds, 5 Seconds |
| Sensor Type | CMOS |
| Series Number | 4 |
| Shooting Modes | Auto, Programmed, Aperture, Shutter speed, Manual, Movie |
| Skill Level | Professional |
| Special Feature | 759-Pt. Fast Hybrid AF, Real-time Eye AF; Focus Breathing Compensation; Active Mode |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, RAW |
| Total Still Resolution | 33 MP |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| UPC | 027242923584 |
| Video Output | HDMI |
| Video Resolution | 4320p |
| Viewfinder | Electronic |
| Viewfinder Magnification | 0.78x |
| Warranty Description | 1 year manufacturer |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Shade, Underwater |
| Wireless Technology | Bluetooth, Wi-Fi |
| Write Speed | 828 fps (raw + JPEG) |
| Zoom | Optical Zoom |

## Product Details

- **Aspect Ratio:** 16:9
- **Compatible Mountings:** Sony E
- **Expanded ISO Minimum:** 50
- **Image Stabilization:** Sensor-shift
- **Maximum Aperture:** 3.5 f
- **Maximum Focal Length:** 70 Millimeters
- **Metering Description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical Zoom:** 2.5 x
- **Photo Sensor Technology:** CMOS
- **Supported File Format:** JPEG, Raw, HEIF

## Images

![Alpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Just invest in this camera. 10/10!
*by K***E on December 2, 2025*

I cannot recommend this camera enough and here is why: First and foremost, I’m a Sony girl when it comes to photography. I made the swap from Canon to Sony in 2023 and will never look back. So when reading this, take into consideration I’m a huge fan of Sony. In 2023, I purchased the a7iii and LOVED IT. I had some issues with auto focus in lowlight situations. My only other complaint about the a7iii was the screen only tilted. Of course, I took advantage of the Black Friday deals last week and here we are! Product Breakdown: 1. Photo quality: WOW. All Sony seems to remain the same but the RAW photos (when you nail your manual settings) are incredible and unmatched. Also, keep in mind, I’m shooting in RAW format and not JPEG. This camera delivers CRISPY, sharp images. I can’t get over it. 2. Packaging: 10/10. Sony saved me with their packaging because the FedEx driver decided to throw my package on the porch and it was okay! 3. Functionality: This is by far not a beginner camera but when you learn Sony, it is not only doable but becomes muscle memory. I definitely recommend doing your research on Sony before switching if you’re thinking of swapping to this brand. I love the new and improved MP on this. You can definitely tell the difference. 4. Features: dual card option (w/ ability to write to two memory cards at once), built in high ISO noise reduction (have to turn it on), speed is on point, fully tilt and flip screen and amazing low light capability. Even with a Sony GM 24-70mm (F2.4). The grip seems to be a little bigger than the a7iii but nothing to worry about. Sleek body. Beautiful set up. Completely different menu than what I’m used to. 5. Value: I wish I would’ve purchased this camera sooner. Completely worth the money and the time it takes to learn a camera like this.

### ⭐⭐⭐⭐⭐ Exceptional Full-Frame Mirrorless Camera — Sony Alpha 7 IV Delivers Pro-Level Performance!
*by C***U on May 20, 2025*

The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera that truly lives up to the hype. Whether you’re a professional photographer or an advanced enthusiast, this camera offers outstanding image quality, fast autofocus, and impressive video capabilities. The 33MP sensor delivers stunning detail and dynamic range, making portraits, landscapes, and low-light shots look incredible. The autofocus system is remarkably accurate and fast, with real-time Eye AF that locks on to subjects with ease, whether people or animals. Video creators will appreciate the camera’s 4K 60fps recording with 10-bit color depth, providing cinema-grade footage straight out of the camera. The in-body image stabilization is effective, making handheld shooting smooth and reliable. The ergonomics and build quality are excellent — comfortable grip, intuitive controls, and weather-sealed body suitable for tough conditions. The fully articulating touchscreen adds versatility for vlogging and creative angles. Battery life is solid for a mirrorless, and the dual card slots offer peace of mind for professional work. Overall, the Sony Alpha 7 IV is a top-tier camera that balances performance, innovation, and usability perfectly. Highly recommended for anyone serious about photography and videography!

### ⭐⭐⭐⭐⭐ Quality Camera to Learn With
*by A***R on January 24, 2026*

It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better.

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-02-26*