---
product_id: 390831443
title: "Making Ads Pay: Timeless Tips for Successful Copywriting"
price: "HK$205"
currency: HKD
in_stock: true
reviews_count: 5
url: https://www.desertcart.hk/products/390831443-making-ads-pay-timeless-tips-for-successful-copywriting
store_origin: HK
region: Hong Kong
---

# Making Ads Pay: Timeless Tips for Successful Copywriting

**Price:** HK$205
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Making Ads Pay: Timeless Tips for Successful Copywriting
- **How much does it cost?** HK$205 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/390831443-making-ads-pay-timeless-tips-for-successful-copywriting)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: I love John Caples and Bruce Barton. I mention Bruce as they worked together and it’s easy to see that Barton had a wonderful influence on Caples. This book is brilliant and well written. A re-read for sure.
Review: Ottimo

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #285,854 in Books ( See Top 100 in Books ) #401 in Advertising #926 in International Business & Investing #1,062 in Web Development & Design |
| Customer reviews | 4.5 4.5 out of 5 stars (53) |
| Dimensions  | 13.72 x 1.78 x 21.08 cm |
| Edition  | Reissue |
| ISBN-10  | 048648601X |
| ISBN-13  | 978-0486486017 |
| Item weight  | 272 g |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | 20 October 2011 |
| Publisher  | Dover Publications |

## Images

![Making Ads Pay: Timeless Tips for Successful Copywriting - Image 1](https://m.media-amazon.com/images/I/81LMzHNF2vL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by B***E on 12 June 2023*

I love John Caples and Bruce Barton. I mention Bruce as they worked together and it’s easy to see that Barton had a wonderful influence on Caples. This book is brilliant and well written. A re-read for sure.

### ⭐⭐⭐⭐⭐ Review
*by M***O on 10 September 2019*

Ottimo

### ⭐⭐⭐⭐⭐ Review
*by G***T on 5 February 2012*

If you are looking for solid advice on writing sales copy that turns skeptical prospects into eager buyers, then look no further. John Caples is your guy. And this book is a "must have". Why? Because it contains everything you could ever want to know about direct response advertising, including: How To Write Headlines... How To Find The Right Appeal... How To Think Up Ideas... Ten Ways to Write The First Paragraph... Six Ways to Prove It's a Bargain... And much, much more. I've always felt that marketing books are like music. The old stuff is the best stuff. Case in point: Name me a band from the 21st century that can hold a candle to The Beatles... Led Zeppelin... or The Rolling Stones? That said, the same argument applies to direct response marketing: Who can touch John Caples... Claude Hopkins... or Albert Lasker? Get this book. Read it till the spine wears out. And you'll have a "bible" that delivers nugget after proven nugget to help turn your sales copy on its head.

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-05-17*