






💜 Own the spotlight with violet vibes that won’t quit!
Preference Vivids 5.26 Violet Gel Dye delivers a high-intensity, permanent violet hair color with up to 8 weeks of vibrant wear. Featuring L'Oréal’s liquid gel technology, it ensures even application and up to 2X shinier hair. The included Shine Protect conditioner, enriched with UV filters and Vitamin E, maintains color brilliance and protects hair from fading. Inspired by the iconic purple sunsets of Ipanema beach, this shade offers a bold, radiant look for those who dare to stand out.


| Units | 1.0 Count |
| Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
| Brand | L'Oreal Paris |
| Format | Pencil |
| Country of origin | Belgium |
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