---
product_id: 403388721
title: "Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons"
price: "HK$411"
currency: HKD
in_stock: true
reviews_count: 8
url: https://www.desertcart.hk/products/403388721-principles-of-logo-design-a-practical-guide-to-creating-effective
store_origin: HK
region: Hong Kong
---

# Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

**Price:** HK$411
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
- **How much does it cost?** HK$411 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/403388721-principles-of-logo-design-a-practical-guide-to-creating-effective)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design , noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time . Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Review: Superb book by a pro! - Amazing understanding of this type of graphic design. Well recommended.
Review: Exactly what I wanted - Excellent book, well written with some fantastic guidance and theory.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 95,097 in Books ( See Top 100 in Books ) 13 in Branding & Logo Design 38 in Typography in Graphic Arts 181 in Graphic Arts in Illustration |
| Customer Reviews | 4.5 out of 5 stars 330 Reviews |

## Images

![Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Image 1](https://m.media-amazon.com/images/I/61MQRFjRlWL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Superb book by a pro!
*by J***S on 29 January 2025*

Amazing understanding of this type of graphic design. Well recommended.

### ⭐⭐⭐⭐⭐ Exactly what I wanted
*by A***R on 18 December 2024*

Excellent book, well written with some fantastic guidance and theory.

### ⭐⭐⭐⭐⭐ must read for new/beginner designers!
*by A***R on 26 August 2024*

I loved this book that much, I finished it in two days, the information is well broken down and easy to digest. It’s explained well and will really help me in my 4th year at university!

## Frequently Bought Together

- Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
- Logos that Last: How to Create Iconic Visual Branding
- Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-05-16*