---
product_id: 430124616
title: "Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)"
brand: "e.l.f."
price: "HK$174"
currency: HKD
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.hk/products/430124616-power-grip-primer-gel-based-and-hydrating-face-primer-smoothing
store_origin: HK
region: Hong Kong
---

# Universal translucent finish Hydrating gel formula Long-lasting makeup grip Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

**Brand:** e.l.f.
**Price:** HK$174
**Availability:** ✅ In Stock

## Summary

> 💄 Lock your look, love your skin—primer perfection awaits!

## Quick Answers

- **What is this?** Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) by e.l.f.
- **How much does it cost?** HK$174 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/430124616-power-grip-primer-gel-based-and-hydrating-face-primer-smoothing)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Application:** Lightweight gel melts into skin with fingertip warmth, setting in 30 seconds for a seamless makeup base.
- • **Hydrate & Hold All Day:** Infused with Hyaluronic Acid for plump, moisturized skin that locks makeup in place for 12+ hours.
- • **Cruelty-Free Confidence:** 100% vegan and Leaping Bunny & PETA certified, because ethical beauty is always in style.
- • **Top-Ranked Beauty Essential:** #1 in Foundation Primers with 4.6-star rating from over 38,000 reviews—join the beauty elite.
- • **Flawless Finish for Every Skin Tone:** Clear, gel-based primer that smooths and preps skin with a natural, dewy glow—perfect for all skin types.

## Overview

e.l.f. Power Grip Primer is a hydrating, gel-based face primer enriched with Hyaluronic Acid that smooths skin and grips makeup for a flawless, long-lasting finish. Suitable for all skin types and tones, it delivers a translucent, dewy glow while being 100% vegan and cruelty-free. Highly rated and a top seller, it preps your skin effortlessly and keeps makeup intact for over 12 hours.

## Description

What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.Why we love:Gel primer formula grips makeup Gives skin a soft-focus effectEnriched with hydrating ingredients like Hyaluronic AcidTranslucent finish gel primer works on all skin types and skin tonesKey Ingredients:Hyaluronic Acid - Helps skin retain moisture for a plump complexionYour makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.Great for: All skin typesAll e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.

Review: So so good. Must buy! - So good! Makes makeup last for hourssssssss! Used it under my makeup and finished with the setting spray and my makeup did not budge for atleast 12 hours! Will definitely be buying this again.
Review: Amazing primer! - Have been using for a few weeks. Easy to apply and does an amazing job as a primer and keeping my makeup on for long periods of time. Well worth it especially for the cost.

## Features

- SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09XMYFTB7 |
| ASIN  | B09XMYFTB7 |
| Best Sellers Rank | #171 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Foundation Primers |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Translucent |
| Customer Reviews | 4.6 4.6 out of 5 stars (38,941) |
| Finish Types | Dewy |
| Global Trade Identification Number | 00609332828469 |
| Item Dimensions | 5.91 x 3.94 x 1.97 inches |
| Item Form | Gel |
| Item Volume | 0.81 Fluid Ounces |
| Item Weight | 24 Grams |
| Item model number  | 82846 |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer  | e.l.f. Cosmetics |
| Material Type Free | Cruelty-free |
| Number of Items | 1 |
| Product Benefits | Hydrating |
| Product Dimensions  | 5.91 x 3.94 x 1.97 inches; 0.85 ounces |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Vegan |
| UPC | 609332828469 |
| UPC  | 609332828469 |

## Product Details

- **Brand:** e.l.f.
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Hydrating
- **Skin Type:** All

## Images

![Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) - Image 1](https://m.media-amazon.com/images/I/61FfGNgMGsL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Does this contain alcohol or silincones? Post ingredient list?**
A: Water(Aqua),
Butylene Glycol,
Glycerin,
Niacinamide,
Peg-150 Distearate,
Polysorbate 80,
Tocopherol,
Hylocereus Undatusfruit Extract,
Sodium Hyaluronate,
Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether,
Potassium Laurate,
1,2-Hexanediol,
Hydroxyacetophenone,
Disodium Edta,
Pentylene Glycol,
Phenoxyethanol,
Ethylhexylglycerin,
Caprylyl Glycol
Red 40 (Ci 16035),
Yellow 5 (Ci 19140)

**Q: Do I apply this before or after my moisturizing sunscreen?**
A: Yes you can it is good primer

**Q: I need a primer that is definitely not matt. and something good for textured skin. will this work?**
A: This product is not so good for textured skin, sorry ;(

**Q: Can you use this before a powder foundation or would it be to sticky for a powder?**
A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So so good. Must buy!
*by M***Y on January 20, 2026*

So good! Makes makeup last for hourssssssss! Used it under my makeup and finished with the setting spray and my makeup did not budge for atleast 12 hours! Will definitely be buying this again.

### ⭐⭐⭐⭐⭐ Amazing primer!
*by B***S on January 11, 2026*

Have been using for a few weeks. Easy to apply and does an amazing job as a primer and keeping my makeup on for long periods of time. Well worth it especially for the cost.

### ⭐⭐⭐⭐⭐ Primer
*by T***E on February 20, 2026*

Bought this my months ago and it's still not done . Really good, great texture and hold your make up . Would recommend because it's affordable and is to use

## Frequently Bought Together

- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
- e.l.f. Power Grip Dewy Setting Spray, Ultra Fine Mist Made With Hyaluronic Acid, Grips Makeup For A Hydrated, Dewy Finish, Vegan & Cruelty-Free
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand

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**Shop now:** [https://www.desertcart.hk/products/430124616-power-grip-primer-gel-based-and-hydrating-face-primer-smoothing](https://www.desertcart.hk/products/430124616-power-grip-primer-gel-based-and-hydrating-face-primer-smoothing)

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-03-04*