---
product_id: 456405101
title: "Marketing Analytics"
price: "HK$186"
currency: HKD
in_stock: true
reviews_count: 4
url: https://www.desertcart.hk/products/456405101-marketing-analytics
store_origin: HK
region: Hong Kong
---

# Marketing Analytics

**Price:** HK$186
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Analytics
- **How much does it cost?** HK$186 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/456405101-marketing-analytics)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.

Review: Excellent Work by Authors. Just in Time - A very useful reference book for BBA /MBA students
Review: Very good text book - I use the book for classroom teaching. Ideal book for Marketing Analytics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #121,361 in Books ( See Top 100 in Books ) #375 in Artificial Intelligence |
| Customer Reviews | 4.6 out of 5 stars 27 Reviews |

## Images

![Marketing Analytics - Image 1](https://m.media-amazon.com/images/I/4122aAGMbVL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent Work by Authors. Just in Time
*by A***. on 4 October 2023*

A very useful reference book for BBA /MBA students

### ⭐⭐⭐⭐⭐ Very good text book
*by M***I on 28 February 2023*

I use the book for classroom teaching. Ideal book for Marketing Analytics

### ⭐ Pages are less what is told to be
*by A***R on 3 August 2022*

Unsatisfied

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**Shop now:** [https://www.desertcart.hk/products/456405101-marketing-analytics](https://www.desertcart.hk/products/456405101-marketing-analytics)

---

*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-07-12*