Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Product ID: 4686390
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Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by desertcart in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors. "In this compilation of essays from many of design's biggest thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."Roger Martin, author, The Opposable Mind; Dean, The Rotman School of Management, University of Toronto"A much-needed book, which paves the way towards a better understanding of design thinking and it's power. A fundamental reading for all those who like to grasp the multifaceted nature of design."Roberto Verganti, author, Design Driven Innovation; Professor of Innovation, Politecnico di Milano Review: Getting Design Thinking - a Requiste Critical Process - If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it. Review: Helpful if you keep from getting bored. - Pretty good but honestly kind of boring. I would have liked to see more stories in there and examples, not just facts.
| Best Sellers Rank | #410,321 in Books ( See Top 100 in Books ) #325 in Advertising (Books) #1,074 in Communication Skills #2,799 in Business Management (Books) |
| Customer Reviews | 4.2 out of 5 stars 127 Reviews |
C**E
Getting Design Thinking - a Requiste Critical Process
If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.
M**E
Helpful if you keep from getting bored.
Pretty good but honestly kind of boring. I would have liked to see more stories in there and examples, not just facts.
P**L
and leverage them in our attempts to make the world a better place. Because we're working with a living landscape
I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators. The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.
A**E
Worth the read!
Clear writing and clear thinking. Worth the read.
B**R
Widened my perspective
Very good. This book is the extended version of 'Design Thinking' Harvard Business Review 2008 June by T.Brown. I enjoyed reading it
C**R
I liked the book but the fact it is a collection ...
I liked the book but the fact it is a collection of articles by several authors is good and bad. It is good because allows the reader to get in touch with different points of view. And it is bad because articles vary in quality and relevance. all in all, i recommend it to all who want to better understand how design evolved and gained relevance in the business world.
D**I
Five Stars
Very good introduction to a very powerful approach to innovation and creative problem solving.
D**A
Worth a Read!
Great read with many useful tools. I'm using design thinking concepts to expand my way of approaching program and executive development processes. These ideas are transforming the way I think about the learning process! Dr. Terrence E. Maltbia Faculty Director, Columbia Coaching Certification Program Teachers College, Columbia University NYC | USA
Z**R
it's cool ! cheap than bookshop and also nice !
it's cool ! like it , convenient and also cheap and nice, next i will search here again, thank you!
N**A
Good content
Not so easy to read
I**N
One of my favourite books about Design Thinking
One of my favourite books about Design Thinking, it has a compilation of case studies that will help you to better understand innovation and ways in how Design Thinking is applied to practical businesses.
P**R
Perfekt
Schnell und unkompliziert, Ware wie versprochen, jederzeit wieder und warum muss man 18 wörter schreiben wenn es auch in einem gesagt ist? perfekt! amazon, bitte ändern!
P**S
The Easy way to understand Desing Thinking
Este libro me ayudó muchísimo para comprender menos este marco de referencia
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