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It's Pure

Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Q: Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

Product ID: 48737822

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Details

Colour
Chestnut
Package information
Sachet
Product benefits
Easy
Brand
It's Pure
Item form
Powder
Hair type
Blonde White

🌿100% Organic Certified

💪Volumising & Strengthening

🚫PPD, Ammonia & Peroxide Free

Frequently Bought Together

Organic Hair Dye - It's Pure Organics Herbal Hair Colour Chestnut

Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR

Description

🌟 Elevate your hair game with pure, organic chestnut brilliance!

HAIR HEALTH BOOSTER - Strengthens and revitalizes hair while adding volume and shine—ditch damaging chemicals forever.
CUSTOM CHESTNUT GLOW - Unique chestnut shade that adapts to your natural hair for a personalized, radiant finish.
CERTIFIED ORGANIC PURITY - First herbal hair dye certified by The Soil Association for guaranteed natural quality.
ALLERGY FRIENDLY GLUTEN FREE - Perfect for sensitive skin and allergy sufferers, free from harsh chemicals and gluten.
VEGAN CRUELTY FREE CONFIDENCE - 100% vegan formula with zero animal testing—beauty without compromise.

It's Pure Organic Henna Hair Dye in Chestnut is a 100% natural, vegan, and gluten-free powder hair dye certified by The Soil Association. Free from PPD, ammonia, resorcinol, and peroxide, it enhances hair volume, strength, and shine while being safe for sensitive skin and allergy-prone users. Crafted from fair trade herbs, it delivers a unique, personalized chestnut color without damaging your hair.

Specifications

Manufacturer	It's Pure Organics
Package dimensions	14.6 x 7.1 x 5.6 centimetres
Package Weight	0.14 Kilograms
Item weight	110 Grams
Brand	It's Pure
Colour	Chestnut
Format	Powder
Speciality	Gluten Free
Item model number	E0610
Package Dimensions	14.6 x 7.1 x 5.6 cm; 110 g
ASIN	B00HR6XZQ6

Have a Question? See What Others Asked

Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

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