The Tipping Point: How Little Things Can Make a Big Difference
Product ID: 49419911
📈Top 2 in Market Research
📚Nearly 9,000 4.4-star reviews
🔥Explores viral social phenomena
HK$116
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Description
📊 Crack the code of viral success with The Tipping Point!
- CONTEXT IS EVERYTHING - See how environment shapes behavior and accelerates tipping points.
- MASTER THE LAW OF THE FEW - Learn why a select few influencers drive the biggest impact.
- MAKE IDEAS STICK LIKE GLUE - Understand what makes concepts unforgettable and contagious.
- A MUST READ FOR TRENDSETTERS - Join thousands who’ve transformed their thinking with Gladwell’s insights.
- UNLOCK THE POWER OF SOCIAL CHANGE - Discover how tiny shifts spark massive trends and movements.
Malcolm Gladwell’s The Tipping Point is a groundbreaking exploration of how small, strategic changes trigger widespread social transformations. Ranked #2 in Market Research and praised for its engaging storytelling, this book reveals the hidden dynamics behind trends, behaviors, and cultural shifts, making it essential reading for professionals eager to harness the power of influence and change.
Specifications
| Best Sellers Rank | 9,105 in Books ( See Top 100 in Books ) 2 in Market Research 6 in Advertising (Books) 35 in Cultural Studies |
| Customer reviews | 4.4 4.4 out of 5 stars (9,002) |
| Dimensions | 19.8 x 2 x 16 cm |
| Edition | New Ed |
| ISBN-10 | 0349113467 |
| ISBN-13 | 978-0349113463 |
| Item weight | 228 g |
| Language | English |
| Print length | 288 pages |
| Publication date | 14 Feb. 2002 |
| Publisher | Abacus |
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