---
product_id: 53575361
title: "BULLS EYE 1-2-3 *PLUS*** 1 litre Ready Mixed Colour - White"
brand: "zinsser"
price: "HK$537"
currency: HKD
in_stock: true
reviews_count: 8
category: "Zinsser"
url: https://www.desertcart.hk/products/53575361-bulls-eye-1-2-3-plus-1-litre-ready-mixed
store_origin: HK
region: Hong Kong
---

# Water & stain blocking, resists re-wetting Ultra-fast drying in 30 minutes Exceptional adhesion to glossy & tough surfaces BULLS EYE 1-2-3 *PLUS*** 1 litre Ready Mixed Colour - White

**Brand:** zinsser
**Price:** HK$537
**Availability:** ✅ In Stock

## Summary

> 🎨 Prime Like a Pro, Finish Like a Boss!

## Quick Answers

- **What is this?** BULLS EYE 1-2-3 *PLUS*** 1 litre Ready Mixed Colour - White by zinsser
- **How much does it cost?** HK$537 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hk](https://www.desertcart.hk/products/53575361-bulls-eye-1-2-3-plus-1-litre-ready-mixed)

## Best For

- zinsser enthusiasts

## Why This Product

- Trusted zinsser brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Rust & Mold Defense:** Rust inhibitive formula resists flash rusting and fights mold/mildew in high-humidity zones for lasting durability.
- • **Unrivaled Surface Grip:** Hydro Pliolite resin ensures flawless adhesion on tricky substrates like ceramic, metal, and plastic.
- • **All-in-One Stain Killer:** Blocks both water and oil-based stains, including water and smoke damage, eliminating the need for multiple primers.
- • **Eco-Smart & User-Friendly:** Ultra low VOC content means less odor and safer indoor use, plus easy cleanup with water—no harsh chemicals needed.
- • **Speedy Project Turnaround:** Touch dry in just 35 minutes with a 1-hour recoat time—perfect for busy pros and weekend warriors alike.

## Overview

Zinsser Bulls Eye 1-2-3 Plus is a premium 1-litre water-based primer, sealer, and stain blocker designed for both interior and exterior use. It offers exceptional adhesion on challenging surfaces including glossy finishes, metal, and plastic, while blocking water and oil-based stains with a quick 30-minute drying time. Its rust-inhibitive and mold-resistant properties make it ideal for high-humidity areas and metal substrates. With ultra low VOCs and versatile application methods, it’s the go-to primer for professionals and DIYers seeking a durable, fast, and eco-conscious solution.

## Description

Product Description Zinsser's Bulls Eye and reg, 1-2-3 Plus is a universal water-based primer, sealer and stain killer. It is ideal for interior and exterior painting projects. Bulls Eye and reg, 1-2-3 Plus delivers performance benefits normally only associated with solvent-based primers, including exceptional adhesion and stain blocking. It is specially formulated to resist re-wetting, meaning it can block water soluble stains like a solvent-based primer and seal oil-soluble stains, meaning painting projects can be completed with just one primer. Uniquely, it can be applied directly over water and smoke stains. Thanks to Hydro Pliolite and reg, resin, Bulls Eye and reg, 1-2-3 Plus delivers unparalleled adhesion and deals effortlessly with hard to paint interior and exterior substrates such as glossy surfaces, ceramic tiles, galvanised metal, vinyl, hardboard, melamine, varnish, plastic, GRP, UPVC, wood, masonry and more. Bulls Eye and reg, 1-2-3 Plus is rust inhibitive and ideal for new metal. It resists flash rusting in its wet state ‐ and provides rust resistance for the life of the coating. It dries to a smooth, tight, water-resistant film that is perfect for painting iron railings, steel doors, metal panels, duct work, galvanised gutters ‐ any interior or exterior metal surface. Bulls Eye and reg, 1-2-3 Plus is mould and mildew-resistant, making it ideal for high-humidity areas such as bathrooms and laundry rooms. It offers effective resistance to the formation of mould and mildew on the underside and surface of the primer film, prolonging the life of your paint job. All of the above benefits combine with ultra low VOC content, a lightning quick drying time of just 30 minutes and a 1 hour recoat time. Bulls Eye and reg, 1-2-3 Plus is white in colour and can be applied via airless sprayer, brush, conventional spray, pad or roller. Application information: Coverage: 10m² per Litre. Touch dry: 35 minutes, Hard dry: 7 days. Box Contains 1 x ZIN Primer - Sealer Bulls Eye 1-2-3 Plus 1 Litre

Review: Great product - Love this paint does the job. Hate gloss smells too strong and runs. Egg shell is perfect. Easy to clean brushes after use.
Review: Excellent stain blocking undercoat - I used a small roller to paint over some black mold stains and Polyfilla repairs on water-damaged plasterboard ceiling panels. A couple of coats using a small roller produced a white, very opaque and smooth covering which I think should provide a good base for re-Artexing (I haven't attempted that yet). The paint is water-based and doesn't seem to smell much, if at all. It's very resistant to water and abrasion after drying, unlike emulsion paint and stains don't seem to bleed through as they can with emulsion. Thoroughly recommended if you need effective, resilient stain covering.

## Features

- Contains a mixture of 5-Chlor-2-methyl-2H-isothiazol-3-on und 2-Methyl-2H-isothiazol-3-on (3:1) (CIT/MIT). May produce an allergic reaction.
- Use biocides safely. Always read the label and product information before use.
- Exterior
- shellac-based primer
- unparalleled adhesion to glossy surfaces
- Model number: ZINBE123P1L

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00A497384 |
| Batteries Required? | No |
| Batteries included? | No |
| Best Sellers Rank | 19,784 in DIY & Tools ( See Top 100 in DIY & Tools ) 37 in Primer |
| Colour | 1 Litre |
| Coverage | 10 |
| Customer Reviews | 4.4 4.4 out of 5 stars (276) |
| Date First Available | 9 Nov. 2012 |
| Finish | Gloss |
| Included Components | 1 x ZN7190001D1 |
| Item Package Quantity | 1 |
| Item Weight | 1.1 kg |
| Item model number | ZINBE123P1L |
| Manufacturer | Zinsser |
| Material | paint |
| Number of Pieces | 1 |
| Part Number | ZINBE123P1L |
| Product Dimensions | 11.1 x 10 x 11.1 cm; 1.1 kg |
| Size | 1 l (Pack of 1) |
| Special Features | I |
| Style | ZINBE123P1L |
| Usage | in |
| Volume | 1 Litres |

## Product Details

- **Brand:** Zinsser
- **Colour:** 1 Litre
- **Finish type:** Gloss
- **Item volume:** 1 Litres
- **Paint type:** Spray
- **Size:** 1 l (Pack of 1)
- **Special feature:** I
- **Specific uses for product:** in
- **Surface recommendation:** Ceramic,Metal,Plastic,Vinyl,Wood
- **Unit count:** 1000.0 millilitre(s)

## Images

![BULLS EYE 1-2-3 *PLUS*** 1 litre Ready Mixed Colour - White - Image 1](https://m.media-amazon.com/images/I/51uaUdsQbHL.jpg)

## Questions & Answers

**Q: I,m thinking or using bullseye primer around windows and condensation spots in bedroom,would i need the 123 or 123 plus?**
A: I have used both. 123 plus is better for priming plastic.

**Q: Does anyone know if Could I use this on a central heating radiator and then top it of with perma-white succesfully.**
A: Yes i have used this myself,and it is Superb.Just clean and rough up the Radiator.

**Q: Does anyone know the difference between Bullseye 123 and Bullseye 123 plus? Thanks.**
A: Not sure. I think the 'Plus' version has some additional properties, possibly better stain blocking than the ordinary product.

**Q: Which Zinsser product is best for painting over beech coloured laminate doors.I want them white or light grey.**
A: I have always used Zinsser Bulls Eye 123 - it is a good all-purpose primer. I usually apply two coats prior to painting (occasionally three coats for darker surfaces).   A light rub-down with fine-grade sandpaper will ensure good adhesion of the Zinsser; although some might say this is unnecessary, I like to ensure the best possible finish, especially if I'm going to invest a lot of time on the project.   I hope this helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by T***S on 2 July 2025*

Love this paint does the job. Hate gloss smells too strong and runs. Egg shell is perfect. Easy to clean brushes after use.

### ⭐⭐⭐⭐⭐ Excellent stain blocking undercoat
*by K***R on 18 October 2024*

I used a small roller to paint over some black mold stains and Polyfilla repairs on water-damaged plasterboard ceiling panels. A couple of coats using a small roller produced a white, very opaque and smooth covering which I think should provide a good base for re-Artexing (I haven't attempted that yet). The paint is water-based and doesn't seem to smell much, if at all. It's very resistant to water and abrasion after drying, unlike emulsion paint and stains don't seem to bleed through as they can with emulsion. Thoroughly recommended if you need effective, resilient stain covering.

### ⭐⭐⭐⭐ Absolutely brilliant
*by J***. on 1 April 2024*

Fantastic paint . Agree with others very thin and needs 2nd coat but the finish is excellent.

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*Product available on Desertcart Hong Kong*
*Store origin: HK*
*Last updated: 2026-01-27*