Google Analytics Demystified (4th Edition) Paperback – 5 Jan. 2018
Product ID: 55683929
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P**E
Very good, with one notable omission
This is a great overview of Google Analytics, together with examples of strategic decision-making that the data can help with, something that's often left out of tutorials. My only reason for not giving a 5star review is that it doesn't include explanations of Google Ads data in Google Analytics, which is quite a big chunk to leave out!
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