

✨ Unlock your Glass Skin glow—because your skin deserves the spotlight!
ANUA Niacinamide 10 + TXA 4 Serum is a potent Korean skincare formula combining 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin to brighten skin, reduce dark spots, and minimize pores. Enhanced with Hyaluronic Acid and Ceramides, it hydrates and repairs the skin barrier with a lightweight, fast-absorbing texture suitable for all skin types. Fragrance-free and cruelty-free, this 30ml serum is your daily essential for achieving a radiant, even-toned complexion and smooth skin beyond the face.















| ASIN | B0CLLV2T1P |
| Active Ingredients | hyaluronic_acid, niacinamide, tranexamic acid, arbutin |
| Best Sellers Rank | #254 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Facial Serums |
| Brand Name | ANUA |
| Customer Reviews | 4.4 out of 5 stars 11,620 Reviews |
| Item Form | Drop |
| Item Volume | 30 Milliliters |
| Number of Items | 1 |
| Product Benefits | Hydrating,Soothing,strengthening,Dark Spot Correction |
| Recommended Uses For Product | Acne,Dull Skin,Enlarged Pores |
| Scent Name | Unscented |
| Skin Tone | All |
| Skin Type | Acne Prone, All, Sensitive |
| Special Ingredients | hyaluronic_acid |
| Target Use Body Part | Face |
| Unit Count | 1.01 Fluid Ounces |
Á**Z
So Far, So Good for Bright and Hydrated Skin ✨
I’m using it and so far I really like it. The serum is lightweight, absorbs quickly, and doesn’t leave my skin sticky. From the first few days, my skin felt more hydrated and looked more even. I’m still testing it to really see the results on dark spots, but it hasn’t caused any irritation or breakouts. I like how it leaves my skin soft with a natural glow. So far, it’s doing great and I’ll keep using it.
M**8
Seems to be lightening melasma - lightweight and non-sticky
This serum appears to be lightening my melasma slightly, though I can't say for certain if it's solely this product or a combination of changes I made - switching from chemical to mineral sunscreen and stopping my vitamin C oil around the same time. That said, I'm seeing improvement, so I'm happy to keep using it. The dropper delivers just the right amount of product without waste, and my skin doesn't feel oily or sticky after application, which is a huge plus. I use it once a day right after cleansing as the first step in my routine, then follow up with salicylic acid for spot treating, PDRN cream, and mineral sunscreen. The serum absorbs quickly and layers well with other products without pilling. The niacinamide and tranexamic acid combination seems effective for brightening and evening out skin tone. For the price point, it's excellent value for money - K-beauty serums with these active ingredients are typically much more affordable than Western brands with similar formulations, and you get a decent amount of product that should last a couple months with daily use. If you're dealing with hyperpigmentation or melasma, this is worth trying, just be consistent and patient with results.
J**M
Face Acne & Dark Spots? This Works
This is one of the best products I’ve used for face acne and dark spots. The droplet formula is easy to apply, absorbs quickly, and helped clear breakouts while fading acne marks with consistent use. Just make sure to use sunscreen, because sun exposure can make dark spots worse while using this. Simple, effective, and worth it.
A**Z
Go Low and Slow
This is a great product overall. To start off, I gradually integrated this serum into my skincare routine out of fear of upsetting the delicate balance of my combination skin - one drop every other day. In the first 2-4 weeks, I would see some small white heads here and there. When this happened, I'd minimize the amount of product used each day and/or the frequency in which I used it. 4 months in, I'm starting to experience some positive results. My skin tone has evened out overall. No more dark patches or spots. If I get a pimple, it clears, with minimal PIH. After a week or two, the spot is gone. Additionally, this serum helped me clear my combination dark circles (excess pigmentation and slight hollowness). Presently, I add three drops to my under eye area before using a topical retinol. I found this method to be a better course of treatment than OTC eye creams who advertise fixing this issue. Why? Because I was slowly able to customize the amount of niacinamide added to my under eyes over time, rather than shocking this skin with a new product all together. I don't like how this product is advertised by influencers - using two droppers full on the face in one sitting. I've found that if too much product is used on my skin, it becomes extremely sticky and uncomfortable. Half a dropper is enough when paired with consistency. Also, this serum has a higher concentration of niacinamide. So if you use other products with high concentrations, it could cause some irritation, inflammation, and hyper pigmentation. Hence, why I started low and slow. For full transparency, below is my skincare routine. I'm finally able to phase out make up, favoring tinted skin care products. But the key was going slowly with each product, adding one at a time and monitoring changes throughout my menstrual cycle. I'm 32. AM - Panoxyl (4%) - 10% Azelaic Acid - Vichy Mineral H.A. Serum (2 pumps) - 2-3 drops of this serum - Vanicream Vitamin C Cream - H.A. Moisturizer (specifically used under my eyes) - Thrive Causemetics SPF 50 Mineral Sunscreen (This sunscreen is also a moisturizer w/ Sodium Hyaluronate) - Typology Tinted Serums (I mix two shades match my skin tone) PM - Two Olay Melts or CeraVe S.A. Cleanser (Double Cleanse) - Dumie GHK-Cu Neck & Face Serum - 5-6 drops of this serum - Topical RetinAL (two pea sized amount - 0.1% on face, 0.2% on neck) - Olay 24 MAX Retinol Moisturizer or H.A. Moisturizer Other Products Used As Needed: - Vichy Normaderm S.O.S Acne Rescue Spot Corrector • At night on emerging blemishes (PM - as needed) • Thick layer on affected area • First apply a thick layer on, covering the blemish, then add other skincare products to non blemished skin. - The Ordinary Glycolic Acid 7% Exfoliating Toner • Appled with a clean cotton pad all over (AM/PM - twice a week) • For PIH, add to a paper towel and gently rub for 30 seconds (PM ONLY - as needed) * Follow up with Azelaic Acid to decrease any inflammation. - L'Oreal Paris Bright Reveal Dark Spot Exfoliant Peel, 25% AHA BHA PHA • Applied to my nose and chin only (PM - every other week - approximately 10 minutes) • Applied directly to a dark spot only (PM - no more than twice a week - 15 minutes) - depology Deepcare+ Serum-Infused Micro Dart Patche • Applied to under eyes or smile lines (PM - once a week)
A**S
Trust the process!!
I purchased the Niacinamide. When I first started using this, I started breaking out really bad. BUT I did even more research and the type of breakout I was experiencing was simply the product working. I trusted the process and kept going and can see a difference in my skin. The breakouts have calmed down and my skin is getting softer and clearer. Also, don’t mix this product with other heavy products like retinol etc. Pick one to use at night (I alternate) and I noticed the change. Using too many disrupted my skin and caused it to get too dry.
M**E
One of the best serums I’ve used — I’m getting compliments on my skin
This serum actually works. I’ve tried a lot of brightening/dark spot products and this is genuinely one of the best I’ve ever used. It absorbs quickly, layers well with the rest of my routine, and doesn’t feel heavy or sticky. I also appreciate that it’s fragrance-free, which makes it easy to use consistently. The biggest proof for me is that since I started using it, I’ve been getting compliments on my skin—especially on how even and “glowy” it looks. If you’re looking for a niacinamide + tranexamic acid serum to help with uneven tone and overall clarity, I think this one is absolutely worth trying.
P**M
100/10 a must to have
I love LOVE this product. I initially purchased this in a mini size in Ulta because I have bought so many full sized products based off social media reviews (which a lot of are just hyped up) and end up not using these items and giving them to my boyfriend or use them for other parts of my body. I have acne prone combination skin and this is a game changer! It has helped with my acne scars and gives my face that hydrated feeling and look. I can’t speak for everyone but as I mentioned I’ve tried a lot of products (also the ANUA azaleic acid version) and it has worsened my breakouts but this specific one has not. It has been a must for my skin care routine. It may feel sticky at first but you have to give it a few minutes to absorbed before layering other products in. I’m almost finished with the mini size I got and made sure to purchase another bottle already before I run out because I love how it makes my skin feel.
M**A
Decent results but not a game-changer
I’ve been using this serum for about three weeks now, applying it every night after cleansing. The texture is lightweight and absorbs quickly, which I really liked. It didn’t leave any sticky residue, and it layered nicely under my moisturizer. I have combination skin with some hyperpigmentation and hoped this would help with brightening and smoothing my overall skin tone. While I did notice a slight improvement in skin texture and hydration, I haven’t seen much change in the appearance of my dark spots yet. Maybe it just takes more time, but I was hoping for more visible results by now, especially since the product claims to work well for dark spots and post-inflammatory marks. I also experienced some minor purging in the first week, but it went away quickly. Packaging is sturdy and the dropper works fine. The price is fair for the amount you get, and I love that it contains niacinamide and TXA for brightening. However, compared to other serums I’ve tried, this one didn’t wow me. I may finish the bottle, but I’m not sure I’d repurchase unless I see more progress by the end of it.
Trustpilot
3 weeks ago
2 weeks ago